Teens Who Suffer Dating Abuse - 952 Words

By Shari Keller Your teenage grandchild is explosive over trivial issues or the social butterfly has less friends. Many grandparents today find themselves with a single parent child moving back home, placing the burden of being both parent and grandparent on the Baby-Boomer. The grandparent notices changes in the teen due to daily contact. These changes should never be dismissed or ignored. The statistics on dating violence are staggering: †¢ Roughly 1.5 million high school boys and girls in the U.S. admit to being intentionally hit or physically harmed in the last year by someone they are romantically involved with. 33% of adolescents in America are victims to sexual, physical, verbal, or emotional dating abuse. (The NO MORE†¦show more content†¦(Fifth Pacific Companies, Inc. (Liz Claiborne, Inc.), Conducted by Teen Research Unlimited â€Å"Troubled Economy Linked to High Levels of Teen Dating Violence Abuse Survey https://www.breakthecycle.org/surveys. Dating violence takes place in person or electronically. Social media has increased the opportunity for the abuser to inflict verbal and emotional abuse on the teen where they should be safest, their own home. Recognizing changes, isolation from friends and family, emotional changes, spiraling from upbeat to sadness, constant communication by phone or text regarding the teen’s activities or whereabouts, sudden changes in appearance or quickly b ecoming defensive over the boy/girlfriend can be warning signs. Symptoms of depression, anxiety may manifest. The teen may suddenly start smoking, drinking, and experimenting with drugs. Antisocial behavior may be observed and thoughts of suicide can manifest through art, selective music playlist or in journaling. Not confiding in the parent may include but not limited to shame, embarrassment, fear of having to break up or fear of retaliation from the soul mate for telling someone. Teens experiencing infatuation find it hard to know whether it is jealousy or love that drives the other person. Sadly, many do notShow MoreRelatedTeenage Dating : A Dating Relationship1081 Words   |  5 PagesTeenage Dating Abuse In a dating relationship, teenagers may experience some form of abuse. This can involve physical, emotional, psychological, or sexual abuse and other dangerous behaviors. Dating abuse happens in both gay and straight relationships. Either a male or female can be the victim of dating abuse. Dating abuse is never the victim s fault. No one deserves to be a victim of dating abuse. Nothing you wear, do, or say gives another person the right to hurt you. People who commit dating abuseRead MoreIntimate Partner Violence And Domestic Violence1098 Words   |  5 Pagesphysical, or stalking by an intimate partner (Prevent Domestic Violence in Your Community, 2014). 85% of women are victims of domestic violence.1/3 of American women and  ¼ of women worldwide will experience domestic/dating violence in their lifetime. (11 Facts About Domestic And Dating Violence, 2014) Domestic violence is a pattern of coercive and assaultive behaviors that include physical, sexual, verbal, and psychological attacks and economic coercion that adults or adolescents use against theirRead MoreA Review of Three Articles on Domestic Violence Essay examples885 Words   |  4 Pagessilent, ugly side of dating and people do not like to talk about it. Due to the fact that domestic violence is becoming more common over the years warrants more and more research to help with the ongoing problem. nbsp;nbsp;nbsp;nbsp;nbsp;Why do men in the United States resort to domestic violence? Domestic violence is an intense or furious often-destructive action or force within the household. Domestic violence is measured by any physical or verbal abuse. This abuse could be used againstRead MoreEssay about date violence1678 Words   |  7 Pagesthoroughly studied hundreds of such cases, Sigmund Freud arrived to a conclusion, that many of the psychological problems of adults are triggered by some unpleasant events, that occurred during their childhood or youth. Such violent acts as rape, physical abuse, or verbal offences, when encountered by an adolescent, may irreparably damage his or her further life as an adult. nbsp;nbsp;nbsp;nbsp;nbsp;Even though contemporary psychologists disagree with Freud on many occasions and challenge assumptionsRead MoreEssay on struggle for independance1103 Words   |  5 Pagesare particularly vulnerable. A recent article in Ebony magazine recounts a young womans traumatic experience-a horrible memory she will carry for the rest of her life--the night she was date raped. She was victimized by a former boyfriend who wanted a last moment of their past relationship. They had recently broken up and although she was reluctant to see him again, he pleaded with her to go out one last time so they could end on good terms (The Truth 112). As he had always done inRead MoreTeenage Dating Violence And Prevention2041 Words   |  9 Pagesâ€Å"Nearly 1.5 million high school students across the country experience physical violence at the hands of a dating partner each year† (Duret). Teenage dating violence is on the rise. Due to recent advances in technology, abuse issues are more prevalent; technology allows room for students to lash out over text messaging and through social media. However, teen violence can be prevented. The government has established laws and campaigns to educate and protect victims. Teenagers go through many changesRead MoreADOLESCENT DEPRESSION1008 Words   |  5 Pagespresent an opportunity for personal growth and improvement. However, when sadness persists and impairs daily life, it may be an indication of a depressive disorder it comes to no surprise to discover that adolescent depression is strongly linked to teen suicide. Adolescent suicide is now responsible for more deaths in youths aged 15 to 19 than cardiovascular disease or cancer. Despite this increased suicide rate, depression in this age group is greatly underdiagnosed and leads to serious difficultiesRead MoreHarmful Relationships : Dating Abuse2017 Words   |  9 Pages Harmful Relationships: Dating Abuse Introduction I have fallen in love once, but it wasn’t your ideal love story. The guy I was in love with, seemed harmless when I first became involved with him. However, as the relationship grew, he began to abuse me: emotionally and physically. I was terrified, as he began to holler deleterious phrases and names at me, along with leaving bruises on my body. Who could I have turned to? What if he continues to hurt me, or even exceed the damage he’s already doneRead MoreThe Effects Of Dating Abuse On Young Adolecents Today1929 Words   |  8 Pagesto abuse me: emotionally and physically. I was terrified, as he began to holler hurtful phrases and names at me, along with leaving bruises on my body. Who could I have turned to? What if he continues to hurt me, or even exceed what damage he’s already done if I were to tell anyone? Empathy and compassion should be directed towards this issue because dating abuse is a continuous event that is still occuring to young adolecents today . One of the many problems in the world is that dating abuse is prominentRead MoreDomestic Violence in the United States1516 Words   |  7 PagesDomestic violence affects a large amount of relationships in the United States each year. As the times have changed, abuse has become less accepted as a normal occurrence, and society has begun working together to provide awareness towards violence in intimate partner relationships. â€Å"Problems of family violence are potentially the most destructive in our society† (Kurland 23). Domestic violence is a problem that begins in the home, and spreads to affect the world around it. Violence is present in

Teens Who Suffer Dating Abuse - 952 Words

By Shari Keller Your teenage grandchild is explosive over trivial issues or the social butterfly has less friends. Many grandparents today find themselves with a single parent child moving back home, placing the burden of being both parent and grandparent on the Baby-Boomer. The grandparent notices changes in the teen due to daily contact. These changes should never be dismissed or ignored. The statistics on dating violence are staggering: †¢ Roughly 1.5 million high school boys and girls in the U.S. admit to being intentionally hit or physically harmed in the last year by someone they are romantically involved with. 33% of adolescents in America are victims to sexual, physical, verbal, or emotional dating abuse. (The NO MORE†¦show more content†¦(Fifth Pacific Companies, Inc. (Liz Claiborne, Inc.), Conducted by Teen Research Unlimited â€Å"Troubled Economy Linked to High Levels of Teen Dating Violence Abuse Survey https://www.breakthecycle.org/surveys. Dating violence takes place in person or electronically. Social media has increased the opportunity for the abuser to inflict verbal and emotional abuse on the teen where they should be safest, their own home. Recognizing changes, isolation from friends and family, emotional changes, spiraling from upbeat to sadness, constant communication by phone or text regarding the teen’s activities or whereabouts, sudden changes in appearance or quickly b ecoming defensive over the boy/girlfriend can be warning signs. Symptoms of depression, anxiety may manifest. The teen may suddenly start smoking, drinking, and experimenting with drugs. Antisocial behavior may be observed and thoughts of suicide can manifest through art, selective music playlist or in journaling. Not confiding in the parent may include but not limited to shame, embarrassment, fear of having to break up or fear of retaliation from the soul mate for telling someone. Teens experiencing infatuation find it hard to know whether it is jealousy or love that drives the other person. Sadly, many do notShow MoreRelatedTeenage Dating : A Dating Relationship1081 Words   |  5 PagesTeenage Dating Abuse In a dating relationship, teenagers may experience some form of abuse. This can involve physical, emotional, psychological, or sexual abuse and other dangerous behaviors. Dating abuse happens in both gay and straight relationships. Either a male or female can be the victim of dating abuse. Dating abuse is never the victim s fault. No one deserves to be a victim of dating abuse. Nothing you wear, do, or say gives another person the right to hurt you. People who commit dating abuseRead MoreIntimate Partner Violence And Domestic Violence1098 Words   |  5 Pagesphysical, or stalking by an intimate partner (Prevent Domestic Violence in Your Community, 2014). 85% of women are victims of domestic violence.1/3 of American women and  ¼ of women worldwide will experience domestic/dating violence in their lifetime. (11 Facts About Domestic And Dating Violence, 2014) Domestic violence is a pattern of coercive and assaultive behaviors that include physical, sexual, verbal, and psychological attacks and economic coercion that adults or adolescents use against theirRead MoreA Review of Three Articles on Domestic Violence Essay examples885 Words   |  4 Pagessilent, ugly side of dating and people do not like to talk about it. Due to the fact that domestic violence is becoming more common over the years warrants more and more research to help with the ongoing problem. nbsp;nbsp;nbsp;nbsp;nbsp;Why do men in the United States resort to domestic violence? Domestic violence is an intense or furious often-destructive action or force within the household. Domestic violence is measured by any physical or verbal abuse. This abuse could be used againstRead MoreEssay about date violence1678 Words   |  7 Pagesthoroughly studied hundreds of such cases, Sigmund Freud arrived to a conclusion, that many of the psychological problems of adults are triggered by some unpleasant events, that occurred during their childhood or youth. Such violent acts as rape, physical abuse, or verbal offences, when encountered by an adolescent, may irreparably damage his or her further life as an adult. nbsp;nbsp;nbsp;nbsp;nbsp;Even though contemporary psychologists disagree with Freud on many occasions and challenge assumptionsRead MoreEssay on struggle for independance1103 Words   |  5 Pagesare particularly vulnerable. A recent article in Ebony magazine recounts a young womans traumatic experience-a horrible memory she will carry for the rest of her life--the night she was date raped. She was victimized by a former boyfriend who wanted a last moment of their past relationship. They had recently broken up and although she was reluctant to see him again, he pleaded with her to go out one last time so they could end on good terms (The Truth 112). As he had always done inRead MoreTeenage Dating Violence And Prevention2041 Words   |  9 Pagesâ€Å"Nearly 1.5 million high school students across the country experience physical violence at the hands of a dating partner each year† (Duret). Teenage dating violence is on the rise. Due to recent advances in technology, abuse issues are more prevalent; technology allows room for students to lash out over text messaging and through social media. However, teen violence can be prevented. The government has established laws and campaigns to educate and protect victims. Teenagers go through many changesRead MoreADOLESCENT DEPRESSION1008 Words   |  5 Pagespresent an opportunity for personal growth and improvement. However, when sadness persists and impairs daily life, it may be an indication of a depressive disorder it comes to no surprise to discover that adolescent depression is strongly linked to teen suicide. Adolescent suicide is now responsible for more deaths in youths aged 15 to 19 than cardiovascular disease or cancer. Despite this increased suicide rate, depression in this age group is greatly underdiagnosed and leads to serious difficultiesRead MoreHarmful Relationships : Dating Abuse2017 Words   |  9 Pages Harmful Relationships: Dating Abuse Introduction I have fallen in love once, but it wasn’t your ideal love story. The guy I was in love with, seemed harmless when I first became involved with him. However, as the relationship grew, he began to abuse me: emotionally and physically. I was terrified, as he began to holler deleterious phrases and names at me, along with leaving bruises on my body. Who could I have turned to? What if he continues to hurt me, or even exceed the damage he’s already doneRead MoreThe Effects Of Dating Abuse On Young Adolecents Today1929 Words   |  8 Pagesto abuse me: emotionally and physically. I was terrified, as he began to holler hurtful phrases and names at me, along with leaving bruises on my body. Who could I have turned to? What if he continues to hurt me, or even exceed what damage he’s already done if I were to tell anyone? Empathy and compassion should be directed towards this issue because dating abuse is a continuous event that is still occuring to young adolecents today . One of the many problems in the world is that dating abuse is prominentRead MoreDomestic Violence in the United States1516 Words   |  7 PagesDomestic violence affects a large amount of relationships in the United States each year. As the times have changed, abuse has become less accepted as a normal occurrence, and society has begun working together to provide awareness towards violence in intimate partner relationships. â€Å"Problems of family violence are potentially the most destructive in our society† (Kurland 23). Domestic violence is a problem that begins in the home, and spreads to affect the world around it. Violence is present in

Teens Who Suffer Dating Abuse - 952 Words

By Shari Keller Your teenage grandchild is explosive over trivial issues or the social butterfly has less friends. Many grandparents today find themselves with a single parent child moving back home, placing the burden of being both parent and grandparent on the Baby-Boomer. The grandparent notices changes in the teen due to daily contact. These changes should never be dismissed or ignored. The statistics on dating violence are staggering: †¢ Roughly 1.5 million high school boys and girls in the U.S. admit to being intentionally hit or physically harmed in the last year by someone they are romantically involved with. 33% of adolescents in America are victims to sexual, physical, verbal, or emotional dating abuse. (The NO MORE†¦show more content†¦(Fifth Pacific Companies, Inc. (Liz Claiborne, Inc.), Conducted by Teen Research Unlimited â€Å"Troubled Economy Linked to High Levels of Teen Dating Violence Abuse Survey https://www.breakthecycle.org/surveys. Dating violence takes place in person or electronically. Social media has increased the opportunity for the abuser to inflict verbal and emotional abuse on the teen where they should be safest, their own home. Recognizing changes, isolation from friends and family, emotional changes, spiraling from upbeat to sadness, constant communication by phone or text regarding the teen’s activities or whereabouts, sudden changes in appearance or quickly b ecoming defensive over the boy/girlfriend can be warning signs. Symptoms of depression, anxiety may manifest. The teen may suddenly start smoking, drinking, and experimenting with drugs. Antisocial behavior may be observed and thoughts of suicide can manifest through art, selective music playlist or in journaling. Not confiding in the parent may include but not limited to shame, embarrassment, fear of having to break up or fear of retaliation from the soul mate for telling someone. Teens experiencing infatuation find it hard to know whether it is jealousy or love that drives the other person. Sadly, many do notShow MoreRelatedTeenage Dating : A Dating Relationship1081 Words   |  5 PagesTeenage Dating Abuse In a dating relationship, teenagers may experience some form of abuse. This can involve physical, emotional, psychological, or sexual abuse and other dangerous behaviors. Dating abuse happens in both gay and straight relationships. Either a male or female can be the victim of dating abuse. Dating abuse is never the victim s fault. No one deserves to be a victim of dating abuse. Nothing you wear, do, or say gives another person the right to hurt you. People who commit dating abuseRead MoreIntimate Partner Violence And Domestic Violence1098 Words   |  5 Pagesphysical, or stalking by an intimate partner (Prevent Domestic Violence in Your Community, 2014). 85% of women are victims of domestic violence.1/3 of American women and  ¼ of women worldwide will experience domestic/dating violence in their lifetime. (11 Facts About Domestic And Dating Violence, 2014) Domestic violence is a pattern of coercive and assaultive behaviors that include physical, sexual, verbal, and psychological attacks and economic coercion that adults or adolescents use against theirRead MoreA Review of Three Articles on Domestic Violence Essay examples885 Words   |  4 Pagessilent, ugly side of dating and people do not like to talk about it. Due to the fact that domestic violence is becoming more common over the years warrants more and more research to help with the ongoing problem. nbsp;nbsp;nbsp;nbsp;nbsp;Why do men in the United States resort to domestic violence? Domestic violence is an intense or furious often-destructive action or force within the household. Domestic violence is measured by any physical or verbal abuse. This abuse could be used againstRead MoreEssay about date violence1678 Words   |  7 Pagesthoroughly studied hundreds of such cases, Sigmund Freud arrived to a conclusion, that many of the psychological problems of adults are triggered by some unpleasant events, that occurred during their childhood or youth. Such violent acts as rape, physical abuse, or verbal offences, when encountered by an adolescent, may irreparably damage his or her further life as an adult. nbsp;nbsp;nbsp;nbsp;nbsp;Even though contemporary psychologists disagree with Freud on many occasions and challenge assumptionsRead MoreEssay on struggle for independance1103 Words   |  5 Pagesare particularly vulnerable. A recent article in Ebony magazine recounts a young womans traumatic experience-a horrible memory she will carry for the rest of her life--the night she was date raped. She was victimized by a former boyfriend who wanted a last moment of their past relationship. They had recently broken up and although she was reluctant to see him again, he pleaded with her to go out one last time so they could end on good terms (The Truth 112). As he had always done inRead MoreTeenage Dating Violence And Prevention2041 Words   |  9 Pagesâ€Å"Nearly 1.5 million high school students across the country experience physical violence at the hands of a dating partner each year† (Duret). Teenage dating violence is on the rise. Due to recent advances in technology, abuse issues are more prevalent; technology allows room for students to lash out over text messaging and through social media. However, teen violence can be prevented. The government has established laws and campaigns to educate and protect victims. Teenagers go through many changesRead MoreADOLESCENT DEPRESSION1008 Words   |  5 Pagespresent an opportunity for personal growth and improvement. However, when sadness persists and impairs daily life, it may be an indication of a depressive disorder it comes to no surprise to discover that adolescent depression is strongly linked to teen suicide. Adolescent suicide is now responsible for more deaths in youths aged 15 to 19 than cardiovascular disease or cancer. Despite this increased suicide rate, depression in this age group is greatly underdiagnosed and leads to serious difficultiesRead MoreHarmful Relationships : Dating Abuse2017 Words   |  9 Pages Harmful Relationships: Dating Abuse Introduction I have fallen in love once, but it wasn’t your ideal love story. The guy I was in love with, seemed harmless when I first became involved with him. However, as the relationship grew, he began to abuse me: emotionally and physically. I was terrified, as he began to holler deleterious phrases and names at me, along with leaving bruises on my body. Who could I have turned to? What if he continues to hurt me, or even exceed the damage he’s already doneRead MoreThe Effects Of Dating Abuse On Young Adolecents Today1929 Words   |  8 Pagesto abuse me: emotionally and physically. I was terrified, as he began to holler hurtful phrases and names at me, along with leaving bruises on my body. Who could I have turned to? What if he continues to hurt me, or even exceed what damage he’s already done if I were to tell anyone? Empathy and compassion should be directed towards this issue because dating abuse is a continuous event that is still occuring to young adolecents today . One of the many problems in the world is that dating abuse is prominentRead MoreDomestic Violence in the United States1516 Words   |  7 PagesDomestic violence affects a large amount of relationships in the United States each year. As the times have changed, abuse has become less accepted as a normal occurrence, and society has begun working together to provide awareness towards violence in intimate partner relationships. â€Å"Problems of family violence are potentially the most destructive in our society† (Kurland 23). Domestic violence is a problem that begins in the home, and spreads to affect the world around it. Violence is present in

Top Advice on Narrative Essay Samples Third Grade

Top Advice on Narrative Essay Samples Third Grade Don't pitch an investigative piece in case you don't understand how to get started reporting it. Before you pitch, be aware of what the publication has paid writers before. Professional writers are well trained and have lots of experience so can come up with a few of the greatest work. The instances that may be cited within this kind of essays don't really must be extremely rare and anything mundane can likewise be written on it. Keep in mind that a high degree of detailing is a feature of all superior narrative essay examples. Lastly, we've discussed the five kinds of notarization together with how, when, and the reason why they are finished on legal documents. There's two or three samples below that could serve as examples of narrative essays and the most frequent mistakes that may occur when you manage this form of assignment. The Downside Risk of Narrative Essay Samples Third Grade Each paragraph should discuss an exc eptional idea. Nonetheless, there are explicit and strict rules that one must follow. Make certain that you own a thesis statement and topic sentences for each and every paragraph. The kind of notarization used and the notary statement supplied for a specific document is dependent on how and on what it will be used for. Every experience affects an individual in some manner. Your selection for the structure always is dependent on the story you're likely to tell. Oh, and many people can't write 5,000 word features right from the gate. Additionally, there are those students whose stories incorporate every minute detail they can remember as they create a narrative that appears to continue forever with no true focus. Things You Should Know About Narrative Essay Samples Third Grade Your life story may also be thought to be a wonderful topic in writing your private essay. Body paragraphs reveal the key events explained in the essay. Every paragraph must cover 1 topic in making the circulation of the essay smooth. The resulting effects can be useful, bad, or a mix of both. Give a concise introduction of all of the men and women you write about including yourself. They may serve as basis whether to grant a person's application or not. Seriously, there are dozens and dozens of applicants and if you don't express your necessity your application will wind up lying with all the rest weak entries. Narrative Essay Samples Third Grade at a Glance There are struggles that could easily be eliminated when you're in the early phases of writing your personal narrative essay. An excellent essay should have essential points. The very last thing that you want to do in your own personal narrative essay is confuse your readers. A narrative essay, more than every other kind of essay, allows you to be creative as a writer. Understanding Narrative Essay Samples Third Grade Within the body section, you should give supporting arguments for each and every point that you earn. Assuming which you want to get hired by a fantastic company, usually you'll be requested to compose an expert goals essay to demonstrate that you're the most proper candidate to occupy the available position. Following that, give an overview of the points you discussed. Don't attach a complete draft, even when you already have one written. Great narrative essay writing is genuinely an art form, and it isn't a talent that nearly all of us have. Conclusion should clearly state your urge to study at a specific university. Writing a narrative essay is all about telling a story using your initial voice. Some individuals have the capacity of fantastic writing but find it problematic to work on confusing topics so it's far better to request assistance from a specialist. You enclose things that exist around you. So, you might come across mistakes which you've initially overlooked. Make the choice to find some help. There's a greater chance you will accomplish your a ims by writing them down. Keep in mind, a bright leader should always have a backup program. Review what you've been requested to address in your essay Sometimes educational institutions wish to learn more than just your career targets. Link education to your upcoming career Elaborate how your educational background will allow you to attain your professional objectives. How to Choose Narrative Essay Samples Third Grade It means that you ought to open your paper with a part of information geared toward attracting a reader's interest. The author should find because many similarities and differences as possible so he'll want to do a little bit of research. It is a brief kind of a narrative novel. That indicates you've got to give all of them the background information they will need to comprehend your private narrative. The War Against Narrative Essay Samples Third Grade Keep in mind that even though narrative essays seem an easy job, it remains an assignment that should be ready on time. Benefits of Online essay Writing Services Essay writing is a trying job for the majority of the students today. Your writing has to be brief and concise. High school essay writing is a frequent classroom activity and is also part of several normal examinations.

Data Analytics and Business Process Innovation †Free Samples

Question: Discuss about the Data Analytics and Business Process Innovation. Answer: Introduction The decision by 10 different chain of hotels to merge together and become a single unified operation to combat market competitiveness as well as low-costing issues has led to the creation of a unified portal that would help them not only reduce the competition but also help them increase their revenue through better pricing. The portal would help them achieve better pricing by controlling their room prices according to their own demands as well as reduce the overall competition. Travel sector and in particular the Hotel industry has come a long way and has seen some major transformations throughout. The collaboration of StayTogether is among the latest such example wherein the primary motive is to offer best-in-class services at every point segment while also ensuring that the business does not have to run dry and be always in front of a smoking gun. StayTogether would however need to do a lot of ground-breaking changes in their way of operating the business as well as ensuring that a competent alternative to popular hotel reservation system is developed that is both intuitive for the customer as well as interesting to use. This should ensure that the customers do not feel anything missing and end up traversing on to their competitors. The StayTogether hotel chain would launch a new loyalty program that covers all the hotels within the StayTogether brand and would allow customers to receive loyalty points for booking the rooms which can be redeemed later on and the program also covers a host of new benefits including free hotel pick up and drop, concierge services and upgrade to superior rooms without additional cost (Orlitzky, 2015). Any rooms booked through the StayTogether website and mobile app would include a free buffet breakfast and an addition of a guest at no extra charge. A legal contract with all proper due-diligence has already been created among the member hotels agreeing upon the condition that all hotels would be listed under the same Staytogether digital initiative. The terms and conditions related to profit sharing and expenditure sharing is already done. The proposed project would be completed within the budget that was allocated for it. The proposed project would be completed within the schedule. The resources that have been engaged in the execution of the project has all the required skills and talents to perform their duties and roles which have been allocated to them. IT and IS Information Technology and Information Systems are two different sides to the same coin and contrary to what many may believe are not the exact same thing. There are difference between them and the same has been enumerated below: Information System or IS is defined as a term which is mainly associated and focused with information quality together with the availability of information. There are many different operations performed under them and these includes management, storage and handling of information among others (El-Awad, 2017). Complete information management is bundled under IS and any related problems are considered as IS issues. Any information and gaps that might be present during communication as well as transfer of information would be included in IS issues. In contrast, the IT or Information Technology with respect to Information System is associated with the technical infrastructure and its management (Bruni, 2014). There are many technologies that is included in the case of information structure. In addition to this, there would be a constant phase of improvement as technological innovation that keeps on happening. Adjustability of the technologies with one another and also with the system is included in IT issues. IS issues - Impact The StayTogether operation would be associated with many different IS issues and such issues would have varying degree of consequences too. The website that would be created for StayTogether together with its database could have security issues associated with it and same has been listed below: There would be a lot of private information within the website of the hotel chain that would comprise of details of all customers profile, their duration of stay, their address, financial details among other things. If the data is compromise in an unfortunate attack or an insider leaks the information deliberately, then it would have a great impact on the sensitivity of the information. Information integrity would play an important role which would be impacted in the case due to integrity based attacks like alteration of all the messages which are exchanged (Chasserio, 2014). For a hotel reservation site it is important that the site should be up and running 24 x 7 x 365 days a year. This is because people from all around the globe and from all different timezones are going to access the website and if there is an attack that threatens the websites availability, then it poses a great risk altogether to the company. Performance could be impacted owing to inadequate or incorrect adherence to key standards. IT Issues - Impact StayTogether would be associated with several It issues. If the business faces any such issues, the reputation and brand image would be spoilt and that would directly hit the business of the hotels. Given that its a competitive market, the competitors would never fail to take advantage of this situation. The issues that could create troubles for StayTogether may have various level of consequences as listed below: Technical faults and failures in conjunction with equipment and tools are a common feature. There are multiple equipment and tools that could be used for StayTogether in terms of systems, networking tools and hardware. Any issues in these tools or misconfigurations thereof would create problems for business continuous services of StayTogether (Antunes, 2014) There are different entitles which are associated with chain of hotel with respect to external and internal systems. There are also various components and corresponding sub-components which are required to integrate together. This will help in maintaining the overall functioning of the system. Non-availability of server or any other application server may lead to stranding of users on the site. There will be zero conversion rate and business may experience huge losses. Strategies to Attract New Customers Enticing new users with offers and benefits such as discounts, deals and partner benefits. Some of these benefits could be made so that customers have to earn it. The chain of hotels can make use of cheap and yet highly effective marketing tools such as Social Media tools, Banner Advertisements, Google Adwords and SEO among others. The benefits and offerings for new customers aligned with an appropriate marketing campaign would allow them to create a buzz in a grand scale while making it yet cost-effective than man other methods of marketing. A survey of troubles faced by existing customers and a chance to hear them say what they would desire in their hotels would allow the company to tailor their Hotel service according to customers taste and demands which would be quite difficult for hotels that already have an established line of operations and are too rigid to accommodate the changes (Wamba, 2017). The company can also enhance their offering by ensuring that their services are not rigid and instead is quite flexible. This includes things such as limited hours of stay instead of full 1 day stay, accommodation of guests at no extra charge, ability to pay via mobile apps and wallets among others. The hotel chain can make use of loyalty member scheme. Under this scheme, the users will be imparted points on each stay. These points can be redeemed any time once they cross a certain limit. New Business Opportunities Since a large chain of Hotels are entering the market that has changed a lot in the last decade, they can analyze and tap several different opportunities that may be difficult for other companies. StayTogether would collaborate and partner with city touring services and ensure that a deep meaningful relationship is carved out such that people booking the services through the hotel have the best possible touring services that they can get. Collaboration with transporting aggregators such as Uber and Lyft among others would allow the business to provide a highly efficient method of transportation services without actually having to make any upfront investments. Incorporation of business intelligence and data analytics services at every part of the front-end business operation would ensure that customers behaviours are tracked and preferences are understood to provide better tailor made services for them. Frequent services are provided with special offers, deals, points and free upgrades so as to keep the past customers engaged and loyal to the brand. (Ferretti, 2016) Conclusion The mentioned hotel is a collaboration of 10 hotel chains. They have agreed with each other to perform together. In the past few years, there has been various changes happening in the field of travel and tourism industry. The hospitality industry is also experiencing the same ripples. As a result of which, it becomes necessary for any hotel to adapt o these changes and adapt itself in a way that it is able to meet the demands of the ever-rising customer number at every point of time. In view of this, it becomes evident that IT and IS issues associated with the hotels should be avoided. The hotel chain must keep a plan ready to mitigate any IT/IS related problems. One of the key steps which can be taken is to enhance the management with improved administration. The high-level management must ensure that feedbacks of customers and validations are conducted at regular period of time. This will avoid any issues in performance, availability and quality. In addition to these steps, actions must be taken to improvise the security and technical set up of the hotel chains. This will avoid any cyber-attack or threat. This shows that it becomes important and a necessity for StayTogether to have a good and supportive collaboration at the back-end to integrate all the systems and sub-systems of the hotel chain. It is necessary for StayTogether to have a collaborated back-end to integrate all of the systems and the components together as a single unit. References Antunes, A. (2014). MUVE IT: reduce the friction in business processes, 20(4), 571-597. https://dx.doi.org/10.1108/BPMJ-07-2013-0093 Brocke, J. (2014). Ten principles of good business process management, 20(4), 530-548. https://dx.doi.org/10.1108/BPMJ-06-2013-0074 Bruni, A. (2014). Entrepreneuring together: his and her stories. International Journal Of Entrepreneurial Behavior Research, 20(2), 108-127. https://dx.doi.org/10.1108/IJEBR-12-2011-0187 Chasserio, S. (2014). When entrepreneurial identity meets multiple social identities: Interplays and identity work of women entrepreneurs, 20(2), 128-154. https://dx.doi.org/10.1108/IJEBR-11-2011-0157 El-Awad, Z. (2017). Entrepreneurial learning and innovation: The critical role of team-level learning for the evolution of innovation capabilities in technology-based ventures, 23(3), 381-405. https://dx.doi.org/10.1108/IJEBR-06-2016-0177 Fengel, J. (2014). Semantic technologies for aligning heterogeneous business process models, 20(4), 549-570. https://dx.doi.org/10.1108/BPMJ-07-2013-0085 Ferretti, M. (2016). Internet of Things and business processes redesign in seaports: The case of Hamburg, 22(2). https://dx.doi.org/10.1108/BPMJ-05-2015-0079 Giudice, M. (2016). Discovering the Internet of Things (IoT) within the business process management: A literature review on technological revitalization, 22(2), 263-270. https://dx.doi.org/10.1108/BPMJ-12-2015-0173 McBurney, P. (2015). The Knowledge Engineering Review. Retrieved from https://www-cambridge-org.ezproxy.csu.edu.au/core/journals/knowledge-engineering-review Orlitzky, M. (2015). The politics of corporate social responsibility or: why Milton Friedman has been right all along, 1(1), 5-29. https://dx.doi.org/10.1108/ASR-06-2015-0004 Popp, A. (2017). Enterprise Society. Retrieved from https://www-cambridge-org.ezproxy.csu.edu.au/core/journals/enterprise-and-society Secundo, G. (2017). Entrepreneurial learning dynamics in knowledge-intensive enterprises, 23(3), 366-380. https://dx.doi.org/10.1108/IJEBR-01-2017-0020 Wamba, S. (2017). Big data analytics and business process innovation. Business Process Management, 23(3). https://dx.doi.org/10.1108/BPMJ-02-2017-0046

Therapeutic Recreation

Study Rationale The RT practice entails continued improvement of interventions including fitness programs to help improve care for developmentally and intellectually challenged people. This study draws from a research by Wilhite, Biren and Spencer (2012) that examines the impact of a fitness intervention on the disabled and their caregivers.Advertising We will write a custom assessment sample on Therapeutic Recreation specifically for you for only $16.05 $11/page Learn More This study will examine the experiences of disabled adults and caregivers involved in the RT care within clinical settings. In medical practice, patient experiences of an intervention are crucial; they help improve care delivery through patient-focused care and enhanced communication. Often, documentation in RT practice entails a record of the patient’s leisure profile and a quarterly description of the patient’s past experiences in the RT program. The quarterly descript ion has six basic components that guide recreational therapists in providing care and are entered in the patient’s chart: (1) the goal of the treatment/intervention; (2) the intervention plan; (3) the RT practitioner’s views on the patient’s leisure profile; (4) the resident’s views; (5) the patient progress; and (6) future directions regarding the plan of care. The outlined procedure fails to incorporate the findings of Wilhite et al., (2012) study and thus, may not portray an accurate picture of the patient’s actual experiences. Wilhite et al., (2012) establish that RT intervention participants derive such benefits as lower level of stress, improved muscle tone and decreased weight (p.257). Thus, for patients participating in a particular RT activity, their experiences should be incorporated in the intervention planning process. This will help improve the quality of RT care for the disabled. Further, although most recreational therapists particip ate in routine rounding as other professionals, their perceptions regarding RT activities and leisure opportunities in residential care will help align RT practice to medical models. This will enable the RT practitioners to give patient care that not only focuses on recreational leisure but is also patient centered. Purpose of the Study The proposed study aims to provide a framework for intervention planning for adult disabled residents. It will identify appropriate RT activities and leisure opportunities in a geriatric care setting (Shank Coyle, 2002). In this regard, this study has two objectives; first, to find out the perceptions and views of RT professionals about the current organization of RT activities; and second, to explore the participating patients’ experiences regarding RT benefits. It is hoped that the findings will help develop a framework that reflects the patients’ experiences and is consistent with medical models of patient care. The findings will al so enable RT practitioners to describe the leisure opportunities in professional terms and enhance their ability to provide holistic, patient-focused care through improved communication.Advertising Looking for assessment on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More A statement of the problem In healthcare, recreational therapy, which in the context of a care facility is the patients’ plan of care, is essential. It helps improve clinical practice by incorporating the views of caregivers and their patients into the care plan. Medical care plans also function as legal documents in case of a lawsuit, and therefore, should be prepared in all clinical settings (Navar, 1991). Most care plans are based on measurable patient or nursing outcomes of a given clinical intervention. According to Shank and Coyle (2002), a â€Å"systematically organized and process-focused plan is an important basis for quality patient careâ⠂¬  (p. 132). However, patient experiences are often not incorporated most care plans. In RT practice, very few studies have examined the organization/planning of RT interventions. Navar (1991) states that, in clinical settings, patient-focused care is rooted in the RT concept. However, often, RT practitioners offer limited patient-focused services because the RT frameworks employed are largely borrowed from the nursing profession. In the recreational therapy context, the RT activities, when expressed in measurable terms, help practitioners achieve the goals of the intervention. Also, by examining the current TR practices, practitioners will be able to provide quality patient care. Literature Review Modern nursing practice is generally grounded on the concept of human becoming (Shank Coyle, 2002). The concept entails patient involvement in his or her care planning (Richeson, 2003). The same theory has been adapted in TR practice, whereby patients’ views and experiences info rm practice. Based on the human becoming philosophy RT practitioners can develop organized interventions that incorporate patients’ perceptions and experiences (Ross Ashton-Shaeffer, 2003). Most providers have developed patient-focused care (PFC) models to guide the practice. Spring (2007) writes that patient-focused care entails a system of â€Å"health that is defined by the individual and the goal in practice is enhancing quality of life as defined by the person rather than the health provider† (p. 617). In the TR context, the choice of PFC model affects both the organization of care delivery and perspectives within the RT field (Mikhail et al., 2005).Advertising We will write a custom assessment sample on Therapeutic Recreation specifically for you for only $16.05 $11/page Learn More Most providers aim to develop an effective and efficient RT practice simplified documentation in a manner that reflects patient needs by simplifying the documentation process in a manner that reflects patient needs (Mikhail et al., 2005). It also entails a shift in the caregivers’ beliefs and values to promote interaction as a basic tenet of PFC model. This helps to strengthen nurse-patient relationships in the care settings. It is important to note that, though the RT profession is largely patient-centered, evidence on how recreational therapy and leisure contribute to a more patient-focused care is limited (Whitman, Flynn Fritz, 2003). Nevertheless, research findings indicate that RT interventions reduce the level of stress, improve muscle tone, or decrease weight in patient participants (Wilhite et al., 2012, p. 257). Also, the practitioner-patient interactions during RT activities improve the practitioners’ understanding of the patients’ unique needs so that the care plan is organized to reflect the realities of the patients. Clinical planning is a critical element of RT practice; however, the quality and c onsistency of organization often vary from one care facility to another (Shank Coyle, 2002). Various previous studies focus on ways of improving the quality of RT interventions to achieve improved patient outcomes. A study by Townsend, Cox and Li (2010), which involved interviewing of nurses, found that internal factors such as nurses’ perceptions, nursing or medical terminology and unclear theories prevent nurses from using developing nursing care plans for each patient. Also, factors such as clinical charting requirements and organizational values also affect care planning (Carter, Van Andel Robb, 2003). Studies also show that extrinsic factors such as lack of time, redundancy in charting and noise disruptions affect documentation and organization of RT activities. Thus, RT activities the disabled should be organized to reflect the dynamics of the RT field. In addition, evidence-based practice in recreational therapy promotes the quality of services to patients (Donnelly, 2005). Richeson and McCullough (2002) state that relying on research evidence is essential in RT in three ways: (1) research evidence helps in the design, delivery and assessment of the RT program; (2) use of evidence promotes the achievement of desired patient outcomes; and (3) evidence ensures that the care services are quality and up-to-date. Also, evidence can help facilitate accreditation and accountability in the RT field (Buettner Fitzsimmons, 2007). Besides evidence, practitioners should consider the client needs, health outcomes and the recreation activities, when developing an intervention program.Advertising Looking for assessment on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, it is imperative that RT professionals have relevant skills to help them to select interventions that will result in high patient outcomes (Kinney et al., 2004). Kinney et al., further state that the choice of the physical activities is essential in achieving positive treatment outcomes for a given RT program. Positive client outcomes indicate that the quality of service offered is high. Stumbo (2003) writes that positive patient outcomes are indications of the progress of the client, either mentally or physically, in the course of treatment. To achieve this, measurable outcomes must be identified, documented and disseminated to other health care professionals. RT professionals treat a number of health problems such as neurological impairment, orthopedic problems and psychiatric illnesses. Thus, to enhance treatment efficacy, the choice of the right intervention is important. Though there are a number of interventions used by RT professionals, the type of illness determin es the type of RT intervention to be used. Shank and Coyle (2002) write that RT practitioners can use different interventions for physically handicapped clients. Examples of health interventions in the RT field include; physical activity, self-expression, creative expression, social interaction and educational activities (Shank Coyle, 2002). Mind activities include meditation, aromatherapy, yoga, sensory stimulation and humor. Other RT interventions for the physically disabled involve physical activities such as exercises, swimming and exercise (Cameron et al., 2005). On the other hand, creative interventions include activities such as music, visual arts, dancing and storytelling. Self-expression interventions include reminiscence, spiritual therapy and adventure. A study conducted by Kinney, Kinney, and Witman, which involved a survey of 276 RT practitioners nationally established that the most common forms of interventions used by the respondents within the RT field include exerc ise, music, games, arts and activities of daily living (ADLs). The practitioners employed a number of facilitation approaches including leisure counseling, stress management, group therapy and reminiscence (Kinney et al., 2004). This implies that it is through a combination of RT approaches and activities that the health outcomes of physically handicapped residents can be improved. Hypothesis This study hypothesizes that a multifaceted RT intervention focusing on physical activities and leisure has more benefits to the disabled residents than a single approach. Findings from previous studies indicate that the participants derive such benefits as lower level of stress, improved muscle tone, or decreased weight (Wilhite et al., 2012, p. 257). More importantly, the participants learn to interact with people who might not be closely familiar to them (Wilhite et al., 2012, p. 260). Thus, a multifaceted, patient-focused intervention has the potential of significantly improving the clients ’ health outcomes. Research Questions The analysis of various studies reveals that the organization of RT care or activities should involve various activities. RT care planning frameworks should be evidence-based and must provide for opportunities for leisure (Richeson McCullough, 2002). To meet the study’s objectives, this study will involve the following research questions: How should RT professionals organize recreation activities for the disabled residents, while providing opportunities for leisure? How do the RT practitioners perceive recreation activities in residential care settings? Do recreational therapy activities achieve higher patient outcomes than standard practice? Research Methodology This study will use an action research approach to explore the patients’ experiences and RT practitioners’ perceptions regarding the RT activities and leisure opportunities for the disabled. The action research technique facilitates knowledge development a s it allows the researcher to cooperate with the participants in the course of the research (Domholdt, 2005). Action research is used in studies involving human subjects and in real-life situations. It is cyclical and involves observation, brainstorming and self-reflection. To determine the physical activities and leisure opportunities appropriate for the disabled residents, it is important that the participants and the RT practitioners are involved (Navar, 1991). In this study, the experiences of the patient and the perceptions of the practitioners will be used to develop a care plan for the disabled. Thus, through this approach, the research will identify new activities and frameworks of health care delivery for disabled residents in a Geriatric Hospital. A total of 100 participants will be randomly selected from this residential facility. The sample participants will include patients and registered RT practitioners (certified RT practitioners). Data Collection In the proposed stu dy, the main instruments that will be used in data collection will be questionnaires. The questionnaires will aim to identify the perceptions and attitudes of the participants in the RT practice (Domholdt, 2005). Email notifications will be randomly sent to potential participants. Individuals will be included in the sample upon sending a confirmation email. The study will use two sets of questionnaires: (1) participant survey questionnaires; and (2) practitioner survey questionnaires. The core questions in the practitioner survey questionnaires will include: In your view, which RT activities improve the patient outcomes for the disabled? What leisure opportunities are available for the disabled in the care facility? Which set of activities (physical, spiritual and personality/self-esteem) improve the health outcomes of the participants? Does a multifaceted approach help achieve higher treatment outcomes than a single strategy? What advantages does intervention planning for disabled patients have over standard care? On the other hand, the main questions in the patient questionnaire will include: Do the physical activities with RT help improve your health? (Does not help, slightly, to some extent, very helpful) What are your experiences regarding the RT intervention in this facility? (Less helpful, helpful, very helpful) How can you rate the RT intervention services in this facility? (Very poor, poor, good, very good) How can you rate the effectiveness of the intervention? (Not effective, moderately effective, effective and very effective) This study will use the random sampling technique (Domholdt, 2005). Email notification will be sent to potential participants. Only disabled residents in the Geriatric Hospital will participate in this research. The participants, selected through the inclusion criteria mentioned above, will undergo a multifaceted intervention program conducted by certified RT professionals for a period of one month. Their views and the per ceptions of the practitioners about the intervention will be collected using structured questionnaires. Data analysis will involve a qualitative approach. The participants’ responses will be grouped into common themes (Domholdt, 2005). Sub-themes will be drawn from the major themes to further explain the client’s experiences of the RT intervention. The researcher will further analyze the sub-themes to identify the concerns and pressures related to RT practice in geriatric/special care settings. Techniques for Recording and Reporting the Findings The themes identified from the analysis of the participants’ responses will be compared with the patient-focused care (PFC) framework and the researcher’s notes. The RT activities identified will be recorded in the charts. This will guide future intervention planning for the disabled in long-term care facilities. Also, the themes identified from the patients’ responses will be used to develop a patient-focu sed, evidence-based care model that is specific to the organization (Donnelly, 2005). The new RT model will be published in recreational therapy and medical journals. Suggestions for the Future The proposed research will only focus on the residents’ experiences regarding a multi-faceted RT intervention and the RT practitioners’ perceptions about the intervention. A framework for organizing or planning recreational activities and leisure will be developed from the findings of the study. Future studies should focus on evaluation techniques for the new framework. Peer review of the framework will enable the researchers to assess the quality of the research. As Domholdt (2005) suggests, the participants should be involved in the evaluation of the new framework to ensure that the model reflects the actual experiences of the participants. This approach will also increase the RT practitioners’ ability to offer patient-focused care within the Geriatric Hospital setting. Incorporating the views and experiences of the disabled residents is a core element of the patient-focused care that guides recreational therapy practice in clinical care settings. References Buettner, L., Fitzsimmons, S. (2007). Introduction to evidence based recreation therapy. Annual in Therapeutic Recreation, 15(9), 12-19. Cameron, K., Ballantyne, S., Msot, A., Msot, M., Msot, T., Ludwig, F. (2005). Utilization of evidence-based practice of registered occupational therapists.  Occupational Therapy International, 12(3), 123-136. Carter, M.J, Van Andel, G.E., Robb, G.M (2003). Therapeutic Recreation –A practical  Approach. Long Grove, IL: Waveland Press, Inc. Domholdt, E. (2005). Rehabilitation Research-Principles and Applications. St. Louis, Missouri: Elsevier Saunders. Donnelly, W.J. (2005) Patient-centered medical care requires a patient-centered medical record. Academic medicine, 80(1), 33-38. Kinney, J.S., Kinney, T. Witman, J. (2004). Therapeutic recreation m odalities and facilitation techniques: A national study. Annual in Therapeutic Recreation, 13(2), 59-79 Mikhail, C.,Korner-Bitensky, N., Rossignol, M., Dumas, J. (2005). Physical Therapists’ Use of Interventions with High Evidence of Effectiveness in the Management of a Hypothetical Typical Patient With Acute Low Back Pain.  Physical Therapy, 85(11), 1151-1167 Navar, N. (1991). Advancing Therapeutic Recreation Through Quality  Assurance: A Perspective on the Changing Nature of Quality in Therapeutic Recreation. State College, PA: Ventura Publishing, Inc Parker, M.J. (2000). Evidence based case report: Managing an elderly patient with a fractured femur. British Medical Journal, 320(9), 102-103. Richeson, N. (2003). Effects of animal-assisted therapy on agitated behaviors and social interactions of older adults with dementia: an evidence-based therapeutic recreation intervention. American Journal of Recreation Therapy, 2(4), 9-16. Richeson, N.E., McCullough, W.T. (2002). An evidence-based animal-assisted therapy protocol and flow sheet for the geriatric recreation therapy practice.  American Journal of Recreation Therapy, 15(4), 241-251. Ross, J.E., Ashton-Shaeffer, M. (2003). Selecting and Designing Intervention  Programs for Outcomes. State College, PA.: Ventura Publishing, Inc. Shank, J., Coyle, C. (2002) Therapeutic recreation in health promotion and  rehabilitation. State College, PA: Venture Publishing. Spring, B. (2007). Evidence-based practice in clinical psychology: What it is, why it matters; what you need to know. Journal of Clinical Psychology, 63(7), 611-631. Stumbo, N.J. (2003). The Importance of Evidence-Based Practice in Therapeutic Recreation. State College, PA: Ventura Publishing, Inc. Townsend, A., Cox, S., Li, L. (2010). Qualitative Research Ethics: Enhancing Evidence-Based Practice in Physical Therapy. Physical Therapy, 90(4), 615-628 Whitman, J.M., Flynn, T.W., Fritz J.M. (2003). Nonsurgical management of patients wi th lumbar spinal stenosis: a literature review and a case series of three patients managed with physical therapy. Physical Medicine and Rehabilitation. Clinics of North America 14(3), 77-101. Wilhite, B., Biren, G., Spencer, L. (2012). Fitness intervention for adults with developmental disabilities and their caregivers. Therapeutic Recreation Journal, 46(4), 245-267. This assessment on Therapeutic Recreation was written and submitted by user Lesly F. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Therapeutic Recreation Introduction The prader-Willi syndrome results from the deletion or lack of expression of seven of the genes found on chromosome 15. It is as a result of disruptions in the paternal chromosome 15. Disruptions in similar regions of the maternal chromosome result in the Angelman Syndrome (Eiholzer, 2005).Advertising We will write a custom report sample on Therapeutic Recreation – Prader-Willi Syndrome specifically for you for only $16.05 $11/page Learn More People affected by the syndrome and its prevalence The syndrome’s incidence falls between 1out of 10,000 and 1 out of 25000 births that are live. It affects young children, adolescents and even adults. In some cases, it may affect fetuses developing in their mother’s wombs. Children suffering from the syndrome exhibit lethargy, retarded growth and coordination difficulties. They also sleep a lot and often experience difficulties during feeding. Adolescents may become obese and show slowness in development. Adults suffering from the syndrome also exhibit obesity and have a high tendency of suffering from diabetes mellitus (Whittington, Holland, 2004). Relationship to other medical disorders The chromosomal disruptions affect the hypothalamus’s function of regulating appetite. The patients therefore have an extreme appetite that is insatiable and the result is obesity. Raised ghrelin levels are also found in the patients. The elevated ghrelin levels have a direct relationship with the obesity and appetite. Diabetes mellitus is common in the patients. The patients also suffer from anxiety and psychiatric disorders. In some cases, patients get depression, paranoia and hallucinations which mostly result in hospitalization. A major characteristic of the syndrome is hypogonadism. Males have testes that are undescended. The situation may be self rectifying. If this does not happen, replacement of testosterone or surgery may be applied. Females have an adrenarc he that is premature and benign. The treatment used for this condition is the replacement of hormones. Patients of the syndrome exhibit a deficiency in growth hormones and are therefore short in stature (Whittington, Holland, 2004). Historical information and current research conducted Heinrich Willi, Guido Fanconi, Alexis Labhart, Andrea Prader and Andrew Zielger were the first people to explain the Prader -Willi Syndrome. This was done in the year 1956. It has been found that over 400, 000 people worldwide have the syndrome and this is a significantly large number.Advertising Looking for report on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Research has been extremely useful in the diagnosis of the syndrome. This is done by carrying out tests of a genetic nature on the patients. Research has aided in the prevention of erroneous diagnosis because the symptoms of the Prader – Willi syndrome closely resemble those of Down syndrome. Although there is no known cure for the Prader Willi syndrome, various treatments are being used to deal with the symptoms exhibited by patients of the syndrome. These include therapies for improved speech and muscular tone in infants, injection of growth hormones to support growth and reduce the rate at which the patients gain weight. Research has also shown that machines can be used for proper passage of air in the respiratory tracts of extremely obese patients when they sleep (Eiholzer, 2005). Significance of the syndrome in the recreation and leisure field There are specific programs that have been implemented to ensure that patients suffering from the syndrome are well accommodated in the recreation and leisure field. These programs ensure the safety of patients. They also ensure that the patients are able to live a full life without feeling discriminated against. Such programs create forums for parents to voice their concerns during meetings. Families are ab le to share what they are going through and support each other by encouraging talk and sharing ideas on how to improve the life and health of patients. Where patients have retarded coordination, therapists are availed to assist. These facilities are able to exhibit professionalism as a result of proper management and leadership. The facilities are important as they ensure that the society lives in harmony without discrimination, regardless of the conditions that the various people are suffering from (Whittington, Holland, 2004). Conclusion There is a significant number of people suffering from the Prader – Willi syndrome and it is therefore necessary to ensure that their lives are protected. This is achieved by taking them for treatment and helping them to live as normally as they can (Eiholzer, 2005). References Eiholzer, U. (2005). Prader-willi syndrome: Coping with the disease – Living with those involved. Switzerland, S. Karger AG.Advertising We will write a custom report sample on Therapeutic Recreation – Prader-Willi Syndrome specifically for you for only $16.05 $11/page Learn More Whittington, J., Holland, T. (2004). Prada –willi syndrome: Development and manifestations. New York, Cambridge University Press. This report on Therapeutic Recreation – Prader-Willi Syndrome was written and submitted by user Makhi Steele to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Conflict In The Middle East Essays - ArabIsraeli Conflict

Conflict In The Middle East Essays - ArabIsraeli Conflict Conflict In The Middle East Conflict In the Middle East Since the United Nations partition of Palestine in 1947 and the establishment of the modern state of Israel in 1948, there have been four major Arab-Israeli wars (1947- 49, 1956, 1967, and 1973) and numerous intermittent battles. Although Egypt and Israel signed a peace treaty in 1979, hostility between Israel and the rest of its Arab neighbors, especially with Palestinian Arabs, has continued because of the lack of co-operation by the Arabs. The first war began as a civil conflict between Palestinian Jews and Arabs following the United Nations recommendation of November 29, 1947, to partition Palestine, then still under British mandate, into an Arab state and a Jewish state. Fighting quickly spread as Arab guerrillas attacked Jewish settlements and communication links to prevent implementation of the UN plan. Jewish forces prevented seizure of most settlements, but Arab guerrillas, supported by the Transjordanian Arab Legion under the command of British officers, besieged Jerusalem. By April, Haganah, the principal Jewish military group, seized the offensive, scoring victories against the Arab Liberation Army in northern Palestine, Jaffa, and Jerusalem. British military forces withdrew to Haifa; although officially neutral, some commanders assisted one side or the other. After the British had departed and the state of Israel had been established on May 15, 1948, under the premiership of David Ben-Gurion, the Palestine Arab forces and foreign volunteers were joined by regular armies of Transjordan (now the kingdom of Jordan), Iraq, Lebanon, and Syria, with token support from Saudi Arabia. Efforts by the UN to halt the fighting were unsuccessful until June 1, when a 4-week truce was declared. When the Arab states refused to renew the truce, ten more days fighting erupted. In that time Israel greatly extended the area under its control and broke the siege of Jerusalem. Fighting on a smaller scale continued during the second UN truce beginning in mid-July, and Israel acquired more territory, especially in Galilee and the Negev. By January 1949, when the last battles ended, Israel has extended its frontiers by about 5,000 sq. km (1930 sq mi.) beyond the 15,500 sq. km (4983 sq mi.) allocated to the Jewish state in the UN partition resolution. It had also secured its independence. During 1949, armistice agreements were signed under UN auspices between Israel and Egypt, Jordan, Syria, and Lebanon. The armistice frontiers were unofficial boundaries until 1967. Border conflicts between Israel and the Arabs continued despite provisions in the 1949 armistice agreements for peace negotiations. Hundreds of thousands of Palestinian Arabs who had left Israeli-held territory during the first war concentrated in refugee camps along Israels frontiers and became a major source of friction when they infiltrated back to their homes or attacked Israeli border settlements. A major tension point was the Egyptian-controlled Gaza Strip, which was used by arab guerrillas for raids into southern Israel. Egypts blockade of Israeli shipping in the Suez Canal and Gulf of Aqaba intensified the hostilities. These escalating tensions converged with the Suez Crisis caused by the nationalization of the Suez Canal by Egyptian president Gamal Nasser. Great Britain and France strenuously objected to Nassers policies, and a joint military campaign was planned against Egypt with the understanding that Israel would take the initiative by seizing the Sinai Peninsula. The war began on October 29, 1956, after an announcement that the armies of Egypt, Syria, and Jordan were to be integrated under the Egyptian commander in chief. Israels Operation Kadesh, commanded by Moshe Dayan, lasted less than a week; its forces reached the eastern bank of the Suez Canal in about 100 hours , seizing the Gaza Strip and nearly all the Sinai Peninsula. The Sinai operations were supplemented by an Anglo-French invasion of Egypt on November 5, giving the allies control of the northern sector of the Suez Canal. The war was halted by a UN General Assembly resolution calling for an immediate cease-fire and withdrawal of all occupying forces from Egyptian territory. The General Assembly also established a United Nations Emergency Force (UNEF) to replace the allied troops on the Egyptian side of the borders in Suez, Sinai, and Gaza. By December 22 the last British and French Troops had left Egypt, Israel, however, delayed withdrawal, insisting

Qué es USCIS, qué hace y cómo contactar con una oficina

Quà © es USCIS, quà © hace y cà ³mo contactar con una oficina El Servicio de Inmigracià ³n y Ciudadanà ­a de los Estados Unidos (USCIS, por sus siglas en inglà ©s) es la agencia federal encargada de gestionar todos los trmites relacionados con la inmigracià ³n legal. Todos los migrantes legales deben hacer trmites con el USCIS, al igual que los ciudadanos americanos que desean pedir los papeles para un familiar. Por esta razà ³n, es importante conocer cules son los trmites de los que se ocupa USCIS, dà ³nde estn ubicadas sus oficinas,  cà ³mo contactar para obtener informacià ³n y, finalmente, en quà © consiste la verificacià ³n de antecedentes penales (background check, en inglà ©s) que realiza esta agencia y cà ³mo saber lo que esta agencia sabe de cada migrante. Qu hace USCIS y cules son los tiempos de espera en sus trmites USCIS se ocupa de asuntos muy variados. Por ejemplo, es el organismo que estudia y aprueba o deniega las solicitudes de tarjeta de residencia permanente, conocida  como green card, por peticià ³n de un familiar o de una empresa. USCIS gestiona las solicitudes de adquisicià ³n de la ciudadanà ­a estadounidense por naturalizacià ³n o la aprobacià ³n de visas temporales de trabajo. Tambià ©n se encuentra dentro de las competencias de USCIS aprobar permisos de trabajo (EAD, por sus siglas en inglà ©s), programas especiales de proteccià ³n a migrantes como, por ejemplo, VAWA para và ­ctimas de violencia domà ©stica, TPS, para ciudadanos de paà ­ses en situacià ³n de catstrofe humanitaria, o DACA, para jà ³venes indocumentados que llegaron a Estados Unidos siendo nià ±os. Asimismo, USCIS gestiona el programa e-verify para determinar que una persona est autorizada para trabajar legalmente en Estados Unidos. Por à ºltimo, entre otros trmites  frecuentes tambià ©n destacan la gestià ³n de los casos de asilo afirmativo, los de adopcià ³n internacional y  las solicitudes de advance parole, para permitir salir de Estados Unidos y su regreso sin problemas. En cuanto al tiempo de demora para que USCIS apruebe o deniegue un trmite hay que decir claramente que no hay una respuesta à ºnica, ya que depende del tipo de trmite. En su pgina oficial se pueden verificar tiempos aproximados, una vez que se sabe el centro que gestiona el trmite y el nombre del documento del tipo de peticià ³n o solicitud. Por ejemplo, I-130 para el caso de peticiones de un familiar, N-600 para la naturalizacià ³n, etc. En todo caso es necesario destacar que si se trata de una peticià ³n de familia donde hay un là ­mite  de solicitudes que pueden ser aprobadas por aà ±o fiscal, como es el caso de todas las peticiones de residentes o en las peticiones de ciudadanos para hijos mayores de 21 aà ±os o casados o para sus hermanos hay que esperar ms. Es decir, hay que esperar a que exista cupo para lo cual es ms indicativo verificar las fechas que publica el Departamento de Estado cada mes en el Boletà ­n de Visas. En relacià ³n a los trmites que se realizan con USCIS, se debe  recordar que todos los formularios oficiales son gratis y pueden descargarse de su pgina oficial, incluso admitià ©ndose casos de e-file. Adems, en ciertos casos es posible solicitar una exencià ³n para no pagar la tarifa que requiere el caso. Asimismo, se debe  insistir que todos los documentos que se presentan en espaà ±ol, como por ejemplo, las partidas de nacimiento o matrimonio, deben ir acompaà ±ados de una traduccià ³n al inglà ©s, que debe ser certificada. Por à ºltimo, tener en cuenta que cuando el USCIS deniega una peticià ³n es posible apelarla en algunos casos. Oficinas de USCIS y cmo obtener informacin En la actualidad, USCIS cuenta con ms de 19.000 empleados repartidos en aproximadamente 200 oficinas, algunas de las cuales se encuentran ubicadas fuera de los Estados Unidos. Desde el punto de vista orgnico, el USCIS pertenece al Departamento de Seguridad Interna, conocido en inglà ©s por sus siglas de DHS. Lo importante es enviar los formularios y la documentacià ³n de apoyo a la direccià ³n correcta, que va a depender de dos factores: el tipo de solicitud y el lugar en el que se reside habitualmente. Todos los formularios especifican claramente este punto, y tambià ©n se establece una distincià ³n segà ºn el tipo de envà ­o: ordinario o urgente. Tambià ©n es posible solicitar informacià ³n del USCIS. Si es de carcter general, se puede acudir a una de sus oficinas locales con servicio de atencià ³n al pà ºblico, aunque es recomendable que se abstengan de esto los migrantes indocumentados. Otra opcià ³n para no esperar es realizar una cita previa mediante el sistema de INFOPASS. Si la pregunta que se desea realizar es sobre un caso concreto se puede marcar  a USCIS al 1-800-375-5283 para lo cual es necesario tener a mano el nà ºmero de caso, que se puede encontrar en la carta en la que USCIS notifica que ha recibido los papeles para una peticià ³n o solicitud. Asimismo, con esa informacià ³n es posible obtener informacià ³n và ­a Internet. En qu consiste la verificacin de antecedentes penales que realiza USCIS Para realizar los trmites, USCIS pide frecuentemente datos biomà ©tricos, como foto y huellas dactilares de la persona para quien se solicita un beneficio migratorio. Esos datos le sirven para verificar los posibles antecedentes penales de una persona. Es lo que se conoce en inglà ©s como background check. Esto consiste en cotejar las huellas digitales con las bases de datos de otras agencias federales y tambià ©n enviarlas al FBI para determinar si la persona que solicita el beneficio migratorio ha sido arrestada o detenida en el pasado y, en caso afirmativo, la causa. Adems, se envà ­a informacià ³n biogrfica a otro departamento del FBI para que lleve a cabo la verificacià ³n del nombre para determinar si la persona es un delincuente, se tiene sospechas sobre ella o se le considera un riesgo para la seguridad de Estados Unidos. Todas las personas con un expediente presente o pasado en USCIS que desean saber cul es su contenido pueden solicitar dicha informacià ³n mediante lo que se conoce como FOIA. El formulario a llenar es el G-639. La direccià ³n a la que se debe enviar es: U.S. Citizenship and Immigration ServicesNational Records Center, FOIA/PA OfficeP.O. Box 648010Lees Summit, MO 64064-8010 Cmo evitar problemas con USCIS y fraudes En asuntos migratorios es fundamental llenar bien los formularios de peticià ³n y enviar a tiempo la documentacià ³n de apoyo. No es necesario usar los servicios de un abogado pero es recomendable, particularmente en los casos que no estn claros y pueden dar lugar a interpretacià ³n.   Datos sobre buenos abogados de inmigracià ³n pueden obtenerse en la base de datos de AILA. Tambià ©n se recomienda verificar la reputacià ³n de un abogado en el BAR (colegio de abogados) del estado. Finalmente, tambià ©n se puede obtener informacià ³n para buenas referencias o letrados pro bono en asociaciones de defensa de los intereses legales de los migrantes. Debe desconfiarse de los llamados notarios, que no pueden ejercer como abogados en Estados Unidos y de todas las personas que prometen resultados porque supuestamente conocen a alguien dentro de USCIS. Esos casos son fraudes. Finalmente, USCIS no se dedica a juzgar casos migratorios ya que eso es competencia de las cortes y del Board de Apelaciones (BIA, por sus siglas en inglà ©s). Tampoco se ocupa de arrestos ni de ejecutar deportaciones ni de guardar la frontera, que es competencia de ICE y la CBP. Este es un artà ­culo informativo. No es asesorà ­a legal.

Mechanical Behaviour of Polypropylene Essay Example | Topics and Well Written Essays - 500 words

Mechanical Behaviour of Polypropylene - Essay Example These differences mean that the materials react differently with agents from the environment. Therefore, manufacturer must be in a position to appreciating these differences to avoid the production of plastic materials and products with premature failures commonly referred to as nasty and cheap. The plastic containers adopt the pseudo-elastic design methodology, which involves substitution of appropriate Poisson’s ratio and values of Modulus (that depend on temperature and appropriate time). The substitution involves using elastic standardised strain solutions, which depends on the geometry of the part and the load configuration. The method is appropriate for experimenting and investigating the design failures for polypropylene tanks. Some of the successful approach involve analysing the stress to the 4th order of the linear differentiation (Lewis and Weidmann, 1999a; Lewis and Weidmann, 1999b). The equation takes into consideration the transition between the vertical and the horizontal dimensions as well as the thickness. The manifestations of these transitions are accounted when the wall of the tank increases through radial expansion. The phenomenon can be described as stress concentration. The method involve assessing the strength parameters based on general values like stability (buckling, kinking), deformation (excessive bends), and strain or stress. Most failed tanks will fail at the welded construction at the joint level. Therefore, the best approach is to adopt a limiting stress criteria, which will aim to provide conservative alternatives to the problem (Lewis and Weidmann, 1999a; Lewis and Weidmann, 1999b). The design of the tank is very important. The hydrostatic pressure increases linearly and proportionally with the tank’s height. This means that the most appropriate strategy of resisting the pressure is by increasing the tank thickness. The same principle is applicable when constructing the walls

United States Negotiation with the Taliban Research Paper

United States Negotiation with the Taliban - Research Paper Example Development of the economy is of great value if the public is involved in negotiations. The interest groups should ensure common goal of economic development is achieved through democratic participatory governance. A developing economy is bound to be free from conflict.   The Taliban should not be negotiated with as they are perpetrators of terrorism. The terrorist activities amount to loss of millions of innocent lives. Just like the 9/11 tragedy where many innocent Americans lot their loved ones. Conflict ensued when the US military invaded Afghanistan and Pakistan to flush the out terrorist groups. This led to the declaration of Global War on Terrorism.   This action blocked the air tube to terror bases of Taliban.Children’s rights are violated by being taken as child soldiers as right wing supporters of the Taliban regime have been used to fight in their military wing. This denies the young minds the right to education and also it leads to psychological trauma. Deterio ration of security since the Taliban regime hosted the AI-Qaeda a terrorist group responsible for the 9/11 bombing of the World Trade centre in New York. The regular strikes made by the terrorist’s organizations have led to high insecurity levels to countries affiliated to the US. Some sectarian groups also indulged in armed and terrorist activities against their rival groups bringing fear and terror in the society. Engaging in drug trade so as finance their activities is one the reasons that the Taliban should never be negotiated.

Perceptual Maps Essay Example for Free

Perceptual Maps Essay Perceptual Mapping, as defined by Miguel Mauricio Isoni and Cid Goncalves Filho (The Strategic Use of Perceptual Maps in Corporate Reputation Analysis: an Empirical Survey), is a â€Å"strategic management tool that offers a unique ability to show the complex relationship between marketplace competitors and the criteria used by buyers when making purchase decisions and recommendations. † Usually, perceptual maps is plotted through a two dimensional plane, thus it is capable mainly of comparing four factors affecting a certain market product. To come up with a perceptual map, product analyst would perform its designed three part methodology. A. The Three Phases of Perceptual Maps as Used in the Simulation I. The Exploratory Phase In this first stage, we would get to know the origin of the need for the making of the perceptual plan (Isoni Filho). The simulation had started with the laying out of the situation of Thor motorcycles decrease in sales with their product CruiserThor, a 1500cc power cruiser priced at $25,800. Thor believed that the decrease in sales they analyzed in May 1, 201 was brought by the growing older of its target costumers (bracket 35 – 50 yrs old) that made them no longer interested with the lifestyle CruiserThor symbolizes. The age bracket of 21 – 35 years could not also be a replacement since they prefer more buying low-cost motorcycles for practicality reasons concerning with their young age’s small disposable income. As a recommendable solution, we need a new marketing plan. But in order to come up with a plan, we need to know the position of the CruiserThor in the market through a perceptual map. Since we had opted with making a perceptual map, we then need to choose four fundamental parameters CruiserThor gives the most concern. And we decided that they were the Lifestyle Image, Service Offerings, Price and Quality Engineering. We would also have a comparison of CruiserThor with its other competitor product and then conduct a market research to obtain CruiserThor’s representational ratings. II. The Descriptive Phase At this point, we would then need to make a survey with structured questionnaire and with representative sample that will be analyzed by Perceptual Mapping software (Isoni Filho). This could be in the form of four questions asking for a ranking from 1 – 10 that corresponds to the existing client’s perception to the selected four parameters. Does the CruiserThor made a great impact with your lifestyle? Does it possess the uniqueness you could not see with its competitor brands? 2. Does the engineering design compensate with its projected lifestyle image? 3. Does the CruiserThor priced right? 4. Does its included technical support and additional services suffice its total package? As these questions are filled up by the CruiserThor’s customers, dealers and distributors, we could then extract from it the public’s representational perception. The values that we had assigned are 9. 2 for the lifestyle image. 1 for the service offerings, 2. 95 for the service offerings and 7. 1 for the quality engineering. These figures had also been compared with the figures generated from two of CruiserThor’s competitors, Anzai and Espritique. These figures tell the current position of the product which would then be subject to review and/or revisions. III. The Presentation Phase For this last phase, we would present the maps to the managers (Isoni Filho), who would then give generalized interpretation with the marketing of the product with respect to its four factors evaluated. As the values had been analyzed, two possible solutions were suggested, to enhance the current positioning strategy or to totally change it. We may also opt to launch a new motorcycle that targets younger costumers. If ever you chose the last, you should then decide how it would be packaged with its features as opposed to the constraint of cheaper pricing. As a final decision, we would then stick with launching a new product, called RRoth that would accommodate a younger age bracket. This option would undergo several stages so as to determine its proper marketing mix to be used. These were deliberations on how would it be priced, how would it be handed down to its end-users, and how would it be promoted. The company’s team of analyst suggested with a $13M budgeted RRoth motorcycles that would be priced $13T $15T. They would use the help of their identified dealers and distributors to act as its middleman. They would also set-up exclusive showrooms. Promotions that would be done were to offer insurance and protection plans, to offer free test rides, to hire celebrities for endorsements, and to provide giveaway merchandise. Additional services were dealers training, customization options and financial services. Total cost of differentiation decisions was then accounted to be $11. 149T. B. Summary of the Different Marketing Components Used I. Relationship between differentiation and positioning of products and services Differentiation, as its word implies, is the offering of various products that tends to target distinct costumers from each other. This would help with covering all the possible customers’ individual needs basing on bracketing schemes just like age. In relation to this, positioning strategies for these various products need to be considered so as to not make them compete with each other (Positioning Defined). As an example, CruiserThor was designed to target possible costumers coming from the age of 35–50 yrs. old. To address the need to cover the market with younger age who may wish to avail a lifestyle imaged motorcycle but at a lower cost, Thor motorcycles decided to launch RRoth and it was positioned to attract the age bracket of 21–35 yrs. old who were less likely to had disposable incomes. II. The Impact of Product Life Cycle Production analysis through time had come up with a thinking that products have a life cycle (Product life cycle management, Wikipedia). Products start with the market introduction stage by creating a demand through different ways of promotion and information dissemination about its importance of use. The product may either benefit or suffer the existence of competition depending on the reaction of its target costumers. Products would then enter into the growth stage wherein it should develop a sense of profitability to its producers and sellers. Competition would usually increase as others would see its success in gaining a market share. As the products gain years being in the market, it would enter the maturity stage wherein the cost of production was minimized since publicity is less likely to be required. Final stage would be whether the product be stable or in a state of decline depending on the continuity of interest of its target costumers. References M. Isoni C. Filho. The Strategic Use of Perceptual Maps in Corporate Reputation Analysis: An Empirical Survey. Retrieved June 14, 2008 from www. isbee. org/index. php? option=com_docmantask=doc_downloadgid=33 Perceptual Mapping. Retrieved June 14, 2008 from http://www. populus. com/files/Perceptual%20Mapping_f_1. pdf Perceptual Mapping. Retrieved June 14, 2008 from http://www. iqlogo. com/library/perceptual-mapping. htm Product life cycle management. Retrieved June 14, 2008 from http://en. wikipedia. org/wiki/Product_life_cycle_management Positioning Defined. Retrieved June 14, 2008 from http://www. 1000ventures. com/business_guide/crosscuttings/positioning_main. html

Death is not to be Feared :: essays research papers

Could I possibly die tomorrow? In a week? Or do I still have many years ahead of me? These are some questions many people often ask themselves. The fear of death affects many individuals, but it certainly didn?t affect a philosopher by the name of Socrates. He argued that death is not to be feared and personally I both agree and disagree with him. Death, it surrounds us, it could be waiting for us at any corner, whether it is a car swerving out of control, a heart attack, or a nasty slip on ice, we tend to try not thinking about it too much, but it?s something unavoidable, something we all eventually come to. I believe that pretty much everyone dreads it in one way or another. I also believe that it is the unknown that many people really fear, the uncertainty of what comes next if anything. For most people there?s always the question of what comes after they die. Some believe that there?s a place reserved for them up in the sky and their life will continue, others think it leads to a state of peace and reconciliation. No one really knows, and that is what scares people that most. The uncertainty of it is truly nerve racking. They can theorize and think about it as much as they want but it is still an unknown event. Another reason that leads to a fear of death is the actual event of dying. It is because dying can involve a great deal of suffering and pain. Drowning, being burnt alive, and being strangled are the ways of dying that engage in an imaginable agonizing physical pain. I?m sure that anyone who has thought about death has also thought about how their own lives may come to an end. I personally wonder about how I will move on from this world, asking myself questions such as: ?will it hurt? or ?will it happen in my sleep No one wants to suffer and the thought of any kind of pain before dying is very frightening. Even though death is something extremely mysterious, maybe it?s not the death people fear, but dying unprepared. They become anxious because of the fact that there are so many things they wish to accomplish in their lives, so many things they haven?t done. I think this is where the fear of death can be even further coded into their minds. Death is not to be Feared :: essays research papers Could I possibly die tomorrow? In a week? Or do I still have many years ahead of me? These are some questions many people often ask themselves. The fear of death affects many individuals, but it certainly didn?t affect a philosopher by the name of Socrates. He argued that death is not to be feared and personally I both agree and disagree with him. Death, it surrounds us, it could be waiting for us at any corner, whether it is a car swerving out of control, a heart attack, or a nasty slip on ice, we tend to try not thinking about it too much, but it?s something unavoidable, something we all eventually come to. I believe that pretty much everyone dreads it in one way or another. I also believe that it is the unknown that many people really fear, the uncertainty of what comes next if anything. For most people there?s always the question of what comes after they die. Some believe that there?s a place reserved for them up in the sky and their life will continue, others think it leads to a state of peace and reconciliation. No one really knows, and that is what scares people that most. The uncertainty of it is truly nerve racking. They can theorize and think about it as much as they want but it is still an unknown event. Another reason that leads to a fear of death is the actual event of dying. It is because dying can involve a great deal of suffering and pain. Drowning, being burnt alive, and being strangled are the ways of dying that engage in an imaginable agonizing physical pain. I?m sure that anyone who has thought about death has also thought about how their own lives may come to an end. I personally wonder about how I will move on from this world, asking myself questions such as: ?will it hurt? or ?will it happen in my sleep No one wants to suffer and the thought of any kind of pain before dying is very frightening. Even though death is something extremely mysterious, maybe it?s not the death people fear, but dying unprepared. They become anxious because of the fact that there are so many things they wish to accomplish in their lives, so many things they haven?t done. I think this is where the fear of death can be even further coded into their minds.

Sales Planning for Ginvera Vietnam

Contents I. Introduction3 II. The Body5 1. The marketing communication mix5 1. 1. Personal selling6 1. 2. Sale Promotion6 1. 3. The relationship between communication mix’s elements8 2. Understanding of buying behavior9 2. 1. Stimulus10 2. 2. Process15 2. 3. Respond17 3. Environmental and managerial forces affecting personal selling for Ginvera products in Vietnam19 3. 1. External Environmental factors19 3. 2. Internal Managerial factors23 4. Main types of personal selling suitable for Ginvera Vietnam26 4. . In Business to Customer market26 4. 2. In Business to business market27 5. Principle of personal selling applicable for Ginvera Vietnam29 5. 1. Sales professionalism29 5. 2. Negotiation skills29 5. 3. Relationship marketing30 6. The stages in the personal selling for Ginvera Vietnam32 6. 1. Prospecting33 6. 2. Planning33 6. 3. Approach34 6. 4. Presentation34 6. 5. Handling Objection35 6. 6. Closing the sales35 6. 7. Follow up35 III. Conclusion36 Appendix37 Table of images3 7 Table of figure37 References38I. Introduction From the first day of establishing from 1985 by talented founder L. D. Waxson, Ginvera has climb step by step to the peak of beauty care industry in the South East Asia as the most prominent leader. The company appears as home of more than 500 dedicated employees and thousands others who work in production. The wide ranges of about 90 Ginvera’s products diversify from skin care to bath products, from shampoo to diapers, which are developed sensibly for both men and women, adults and kids.Furthermore, by taking advantages of modern technology, coupled with strong and strategic foresight along with determination of the talented founders, all products are created, developed and improved in the more effective, much safer and more affordable away. With clear mission, vision and objective as well as appropriate business strategies which help the company keep a constant profitably and grow in stable way, Ginvera has built a significant reputation around Asia, especially South East Asian countries such as Malaysia, Singapore, Thailand, Indonesia and even China.However, in Ginvera’ point of view, Vietnam does still appears as a brand new and potential market which can help the company not only reinforce its reputation effectively but also a considerable revenue every year. One the other hand, in Vietnamese customers’ perspective, Ginvera still appears as unfamiliar name although their products are sold in most of the supermarket especially in mega cities like Hanoi and Ho chi Minh city. As a result, on the way of market developing, Ginvera has planned to do some researches on Vietnamese market as well as customers’ behavior in order to have a comprehensive overview about this potential market.Based on this purpose, this report will provide Ginvera an overall best practice of Sale Planning and Operation exclusively for Vietnam market which mostly mention about personal selling, including the pri nciples, types of personal selling, both environmental and managerial forces affecting personal selling, the stages of this process as well as how the understanding of buyers’ behavior can be applied and use effectively in this process. Moreover, before mention all kinds of these issues, the report will bring an overview about communication mix and its roles in relationship with Ginvera Vietnam with wo instant examples: Advertising and personal selling. II. The Body 1. The marketing communication mix Marketing mix as known as 4P’s includes 4 main elements: product, price, place and promotion in which the promotion is considered as the appearance of any marketing campaign. The promotion does not only decide how the images of product are built but also decides partly how the product was sold to the hand of the customers. In order to build an effective and reasonable promotion, Companies often seeks for help from communication mix which includes: personal selling, adverti sing, public relations, sale promotion and direct marketing.In order to achieve a distinguish look between two main groups, this report will discuss about two first different types: personal selling and sales promotion, representative for personal and non – personal selling. Figure 1. The Communication Mix 2. 1. Personal selling Personal selling is defined as direct oral communication designed to explain how an individual’s or firm’s goods, services, or ideas fit the needs of one or more prospective customers. This type of selling is often used in high – valuable products’ purchasing such as a house or car.Naturally, when a people decide to buy a product or service valuable, especially compare with their income, they will consider very carefully with high degree of involvement. On the other hand, this type of selling is also popular in personal product or services which beauty cares appear as instant example. Personal selling is considered as the m ost intensive but expensive method in the communication mix. While other non – personal selling methods focus on the general public, personal selling as its name, focus on individuals as well as personal aspect.Every person has different personality, different characteristics with different objectives and different requirements. In some industries like beauty care, is it necessary for the customers to have personal consults, in this case, personal selling plays the leader role as the most suitable and effective way for both company and customers’ perspective as in the win – win formula. By this way, the salesperson can understand exactly what the customers’ needs and wants, hence, provide some appropriate advices which can satisfy the customer.In personal selling, selling is not the most important way as its impression; the more important thing is building long – term relationship with the customers. Obviously, even if the customer cannot find her necessary products at this time, however, it does not mean that she will not come back if she still feel satisfy with the services. Moreover, salespeople appear as the face, indicate the spirit of the company, play an important role in building image of the company in the customers’ heart. However, personal selling does not appear as a perfect selling method, where put the customer in the center of sales deals.Firstly, the cost for this method is significantly higher than these other non – personal selling methods. Secondly, not all products or all market are considered suitable with this method. 2. 2. Sale Promotion Unlike personal selling, sale promotion is defined as any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service. In more details, sales promotion activities are temporary changes in the marketing mix, used to achieve tactical objectives. Moreover, this type of selling is also designed to attract no t only end consumer as usual but also the sale team and intermediaries.Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, discounted price, prizes, product samples, and rebates. Among these types, discount, coupon and product samples are the most popular types in Vietnam’s beauty care market, both online and offline. Firstly, Sale promotions often used when the company releases a new line of products as a way to introduce them to the customer and encourage them to try on and feedback to Company. Secondly, companies often use sale promotion as â€Å"push and pull† strategy by hitting directly on the customers’ psychology.Most of Vietnamese housewives or young girls love discount, coupon and so forth. In some cases, they buy lots of unnecessary thing only because of the gift or sales’ percentages. Understanding this behavior, companies often release a lot of sale promotion campaign as a way to stimulus the buyi ng power and increase sale volume significantly. Image 1. Coupon, discount, free gift set, etc is some example of Sale Promotion On the other hand, as other non – personal selling types, sales promotion playing the vital role on creating and maintaining awareness about the products for the customers.As a new comer in Vietnam market, Ginvera can apply this method to attract customers’ attention and create a friendly image in their mind. However, due to fact that the sale promotion is often used to achieve tactical objective, hence, unless Ginvera plans to use cost leadership or cost focus, the sale promotion should not be used too frequently. 2. 3. The relationship between communication mix’s elements Generally, while personal selling appears as an intensive and expensive method, it is still consider as the most effective way to building desire, changing attitudes and the most important, convert them to sales and revenue.Furthermore, unlike other non – per sonal method such as advertising and Public relation mainly focus on creating awareness but does not affect significantly on customer’s action, the sale promotion have one common with personal selling on hitting the mark of customers’ behavior, convert them into sale but in more public instead of personal aspect. In fact, each elements from communication mix has its own strength and weakness, hence, they can support for each other effectively. Normally, the companies often used a combination of these element in parallel way in order to achieve the most effective results.For example, the customer can know about Ginvera’s skin care products’ line through Direct marketing (e. g. through flyers) or Advertising, at this time, sale persons in showroom or through consulting online system appear to provide them more detail about the products. In this process, the sale promotion as first discount can support effectively as a stimulus factor. Level of effectiveness Advertising, PR, exhibition, etc Personal selling O Awareness InterestDesireAction Decision making process Figure [ 2 ]. The supporting of communication elements to each other in nfluence on decision making process (Sources: course book, page 469) 2. Understanding of buying behavior Selling is an art, and salespeople are artists. Mainly focusing on each individual customer, understanding buying behavior appears as the golden key for any salesperson to achieve the customers’ heart both in short term and long term as well as close the sale. In Vietnam, personal selling is still considered as a new comer with most of the customers. However, in near future, it will be more popular and familiar with the customers due to the improvement of the standard of livings.Twenty years ago, the only thing Vietnamese people care about is how to fulfill their starving stomach, now everything has changed positively. As a result, salespeople are required to understand how the customers think an d behavior. One of the models which reflect this process briefly is SPR. Figure 3. SPR model 3. 4. Stimulus 3. 5. 1. Marketing Mix Marketing mix is one of the most popular tools which are used for analyzing about products, price, place and promotion in order to build up an effective marketing campaign. Basically, all these elements influence in customers’ behavior and buying process in a comprehensive way Figure 4. elements of marketing mix * Product: Ginvera’s products diversities from skin care for both men and women, products for kids to households’ products. Living in a tropical country, most of Vietnamese women own an oily or combination oily skin with blemishes. Fortunately, the main rocket of skincare line from Ginvera is exacted from green tea, which is very suitable for working with Vietnamese skin’s problems. Therefore, the company can hope for the welcome from potential Vietnamese customers. Moreover, the salesperson can also base on this compe titive advantage to attract customers and persuade them to buy Ginvera’s products.On the other hand, other product in skin care like such as bio – essence or white radian are also received a lot of positive comments from consumers which can help the salesperson effectively in attracting customers and selling. Image 2. Some products of Ginvera * Place: In Hanoi, the only popular product which can be seen in supermarket and cosmetic stores is Bath products. Beside other popular brands come from Unilever, Ginvera’s products are arranged with other foreign brand such as The Body Shop (UK), Shiseido (Japan), Queen Helen (US), etc.Obviously, on the reputation’s aspect, Ginvera cannot compare with such brands, however, in the customers’ mind; it partly determines the origin as well as the quality of Ginvera’s products. When Ginvera comes to Vietnam, beside the regular selling in supermarket chain such as Citimex, Intermex, Co – op mart, etc, the company should consider about establishing its own showrooms in shopping malls and plaza not only as way to determine the quality and enhance the reputation of this brand in Vietnam but also provide the effective consult through salesperson team for the customers.Image 3. Ginvera’ bath products are arranged with other products in Star Supermarket 36, Cat Linh Street, Hanoi (Photo taken in March 27, 2011) * Price: According www. ginvera. com, Ginvera’s product price is pretty high than other popular brand in Vietnam, in both skin care and body bath line. In fact, the price of skin care line is almost equivalent with other famous brands from UK and Korea which is very popular in Vietnam these recent years. Product| Origin| Capacity| Price| GINVERA Green Tea Jade Dark Eye Circles Roll Away| Malaysia| 15ml| S$18. – 320,000VND| Pond’s Age miracle Eye cream| Thailand| 20ml| 200,000VND| Skin food Salmon Brightening Eye cream| Korea| 30g| 350,000VND (portabl e way)| The Body shop Vitamin E eye cream| UK| 15ml| 299,000VND (showroom)| Moreover, in Vietnamese perception, UK or Korean appears more trustworthy rather than one coming from Malaysia. Therefore, the salesperson should point out some convincible features of the product to persuade the customer that the money they given worth with the effectiveness that the product will bring them. * Promotion: At this time, the products from Ginvera inVietnam are imported directly from Malaysia through import countries with limited kind of product and quantity. Because this reason, the products are not got the promotion in an appropriate way, except the discount from the supermarket chains where it is sold. As a result, even the Ginvera’s bath products are presented in most of big supermarkets, it does still appear hardly for customer to notice and give them a try. Moreover, promotion also plays an important role in stimulus customers open their pocket, even in case they do really need the products or not.Image 4. In Malaysia and Singapore, Ginvera ask some famous artist to be their spokesperson in promotion campaign 3. 5. 2. The social influences The social factors which have the most powerful influence on customers’ buyer behavior as well as buying process include: culture, social class and reference groups (family, friends, etc). * Culture: One culture factor that effect on the Vietnamese customers’ choices is preferring – foreign – product mind. Accept Chinese products, every product which have foreign label are welcomed in Vietnam.Coming from Malaysia, Ginvera can expect for the similar welcome from potential Vietnamese customer. On the other hand, Ginvera’s products are produce locally in Malaysia, where some famous cosmetics companies such as Maybelline (US) established their factory. The salesperson can focus on this point to persuade the customer buy the products. Another factor coming from the preconception about the price of the products: the higher must be the better which can appear as an advantage for Ginvera. Beside, the different buying culture between the geographic areas should be care about by salesperson in order to win customer heart.While Northern people have to consider carefully before buying anything, the Southern people tend to open the pocket easily when they feel that they like the product. Therefore, understanding these behaviors will help salesperson deal with customer more effectively. However, there is a very negative preconception about personal selling exist in Vietnamese mind. Some years ago, when the personal selling started in Vietnam, a lot of deceptions happened in which swindles play salesperson and took a lot of money from unluckily customers.This fact lead to antipathy eye look stares in any salesperson that rings the door bell. Therefore a direct marketing type like this should not be deployed in Vietnam. More details will be discussed later in this report. * Referenc e groups: In fact, reference groups can be family, friends, etc. Obviously, the review of products coming from other users, especially acquaintances, will appear more trustworthy rather than the introduction from salespeople. In recent year, Google has made information become more accessible.As a result, women do not need to wait the salesperson provide information about the products. Just by a click, they can find out a lot of comment about the products through beauty blog, products’ review pages from magazine and the most popular now is forums. The beauty forums where women gathered to exchange information about products, beauty methodology always receives a lot of care with considerable high views. Naturally, women do easily fall in love with some products just because of positive feedbacks from other women.In this case, the relationships of customers as well as peer group’s pressure should be taken advantages by salesperson. One of the effective ways is referencing policy which means after selling the product to customers, the salesperson of Ginvera should ask them for feedbacks but also recommending for other friends. * Social class: Actually, about twenty years ago, investing money on the beauty care appears as something very luxury and dreamy that only high – class women can think about. Now, everything has changed due to the improvement of living standard.Understanding the potential demand, cosmetic companies given out various line of products from popular line to luxury one, which can satisfy any women who care about beauty. In Ginvera situation, the target segment can be middle and high income women who live in mega cities and cities like Hanoi, Ho Chi Minh City. 3. 5. Process The next element of SPR model mentioned about the process. While the first S mostly focus on external factors influence on buying behavior of customers, the P elements mostly focus on the internal ones where the personality of the customers as well as psych ological influences play important role. . 6. 3. Personal Influences There are many personal factors can influence on the buying behavior of the customers, includes ages, income, gender, living style and so forth. These factors divide customers to different segment with different target products. In this situation, the salesperson needs to understand deeply and comprehensively about these differentiations, hence, they can satisfy every customer by their appropriate consults and also close the sale. The different between ages lead to different thinking and mind and different care.Jumping out from sour purity, a lot of Vietnamese girls from 18 – 24 years olds meet with oily and blemishes skin problems. Unfortunately, the pollution environment in Vietnam pushes everything in significant worse situation. Givera’s green tea skin care line can working well with these problems. One positive thing that, these girls are young and free to trying new thing, even they coming from Malaysia rather than other famous brand of Korea or Europe. One the other hand, women who walks over 30 years old keep their attention to wrinkle and anti – aging problems where the bio – essence can uphold their power.However, these women often consider very carefully before open their pocket for products coming from Malaysia due to the preconception. Income is another factor that the salespeople should care about. High income does not means that they are always ready to burn their money immediately after listening palatable consult from salespeople. According to the price of Ginvera products, the target segment should be middle and high income customers. However, it does not mean that the salesperson only care about one high – income lady who comes to the showroom after an low – income young student who comes first.Obviously, the student can earn high income in the future and become a potential customer. More dangerous, after being ignoring, the young s tudent can leaving negative comment about the sales team of Ginvera with other people she know and burn the reputation of the company. 3. 6. 4. Psychological Influences Why people buy? They buy for both practical and emotional reasons. Everything is presented by the golden word â€Å"motivation†. People buy something they need result from a lack of something desirable. For example, a girl with dry skin needs moisturizer cream in the winter.In other situation, some other girl wants are need learned by other person; hence, they use a lot of products so that they can give them an appropriate review on. In this aspect, the influences from reference groups also uphold their power as this report discussed above. For example, a girl who need to find a whitening cream, she find out a lot of recommendations from Internet through beauty blogs, beauty forums, etc. Obviously, these recommends appear more trustworthy than consult from salesperson, in spite of the fact that everybody has d ifferent skin.Therefore, salesperson needs to get a good hold of information through Internet in order to handle in every situation and satisfy the customer. The next factor is â€Å"Economic needs† which means the best value for the money. When people consider buying something, they will wonder if the money they pay worth the product they purchase, especially in the inflation storm in this time. However, in some cases, some girls and women cannot control how much they spends on beauty care stuff such as clothes, shoes, skin care stuff and so on. As a result, they are willing to open pocket even they does not really need the products or not.In this case, the salesperson from Ginvera can use some special techniques to close the sale before the customers change their mind and burn their money on something else. The most important factor under psychological influences is buyer’s perception. This perception can come from customers’ past experiences or from the knowl edge they learnt. The modern women have more chances to understanding bout beauty care rather than the women who come from last decades. As the development of the Internet, the customer can access information about the product only by one click.Therefore, salespeople always have to keep in mind that, the customer are testing their knowledge about beauty care as well as the products and close the sale or not depend on the quality of their consultation. The most important thing is the salesperson should providing the disadvantages instead of hiding them in order to provide consult effectively. 3. 6. Respond Figure 5. Buying process Each step in buying process is influence significantly by both internal and external factors. As this report discussed above, for example, the first step – problem recognition is influence by the psychological factor named motivation.Meanwhile, the next two steps: information search and evaluation of alternatives are influence by social influences su ch as culture and especially the references groups. After these stimulus and process steps, customers will respond by making decision, buying or not buying. The respond behavior can be expressed through buying behavior as well as buying practice or post purchase behavior. Normally, the customers, especially women are easily to fall in love with the products after hearing lots of positive review from other users or palatable sentences from salesperson.It is the golden time that the salesperson hold in order to close the sale before the customers can change their mind. However, in this time, instead of convince the customers that the products is 100% perfect and they need to buy it, the salesperson better use the technique named â€Å"push and pull†. Obviously, â€Å"You do not need to buy it immediately, but I am not sure that this amazing moisturizer will be still available or not when you come back† appears more effective than â€Å"You must buy this moisturizer befo re it is out of stock†.Ginvera’s salespeople need to keep in mind that the decision belongs to customers instead of them. Therefore, the customers will feel that they are respected and will not feel regret after buying products. After buying and using the products, customers will have feedback for the products, even if the product works for them or not. It is the time for company to collect information and provide after sale services. One call asking about the feedback will satisfy any customers because they can feel that their opinion is valuable with the company.In these call, the salesperson should ask the recommendation for other customers. Maybe, this product does not work well with the customers, but it does not mean that they will not say something positively about the product or the service to other people or even comeback to Ginvera to choose another products. Therefore, it appears as golden chances for the salesperson to build up long – term relationshi p with customers and develop other new relationships. 3.Environmental and managerial forces affecting personal selling for Ginvera products in Vietnam In order to establishing effective marketing planning for enthusiastic sales team, Ginvera Vietnam must be identify what environmental factors that effect on salesperson as well as personal selling process. Basically, the marketing environment can be divided into two parts which are external environment and internal management. 4. 7. External Environmental factors 4. 8. 5. Macro factors In order to analyze macro factors effectively, this report will use the PESTEL model by Michael Porter. Figure 6. PESTEL model Politic and Legal: Vietnam is a socialist republic country with only one Party: Vietnamese Communist Party. The unity in political system makes Vietnam appear more potential with a political environment stably without any significant signs of terrorism or civil war. In addition, Vietnamese government has built a Law on Foreign Investment which occurred from 12/11/1996 in order to help foreign firms like Ginvera can approach the Vietnam’s business environment easily. However, the import tax for cosmetic and skin care product still stay in 36%, higher than other South East Asia countries from 4 to 5 times.Therefore, the cosmetic price in Vietnam still stays in high place compare with customer pocket. * Economic: In 2010, Vietnam’s GDP increased 6. 78% compared to 2009 while the number of the first quarter in 2011 decreased to 5. 43%. According to the delighted number, Vietnam stills a potential and charming destination for foreign investment. However, the inflation still maintain in high peak which is forecasted at 9. 5% according to the World Bank. Moreover, the increase in dollar exchange rate, the petrol and the electricity make the population tighten their belts.In this case, cosmetics and beauty care stuffs will enter the luxury goods list that people will be consider very carefully befor e open their pocket. As a result, Ginvera salespeople will meet more hinders in order to persuade customers buy and use their products. * Social: Vietnam has a high population with over 86 million people. Therefore, with stable and advantaged business environment, Vietnam appears as potential market with any foreign investor due to the potential demand, and Ginvera Vietnam is not a special exception. Additionally, the Vietnam population is considered as the young population level with 55. % populations in working age who have open mind and feel free to try on new things such as Ginvera. Moreover, the living standard of Vietnamese people is improved significantly in recent year, hence, people have more chances to care about beauty as well as approach high – quality products. For instance, the online cosmetic market through portable way in www. muare. vn, www. enbac. com, etc, is operating in high degree, reflect the tremendous demand of this potential market. * Technology: Inf rastructure in Vietnam is quite adequate with enough developed transportation system.Therefore, Ginvera Vietnam does not have to meet with any significant difficult in transport and deliver goods through distribution channel to the customers. Moreover, technology plays an important role in the communication between the company and the customer. The development on the telephone and especially the Internet bring the change in purchases routine of customers. Instead of going to the far store to buy anything buy cash, the only thing customer have to do is make a phone call or a click, transfer money through banks and wait for goods delivery.Therefore, the company should develop the online selling system in order to give benefit to the customer, make them satisfy and building long – term relationships with them. Moreover, Ginvera should establish a consultation online system with professional sales team who trains carefully. Beside the consultation functions, this system is also u sed effectively for providing after sales services for customers as well as collect feedback from them. * Environment: In fact, all the products of Ginvera are imported directly from Malaysia.Therefore, they do not need to care about the manufacturing environment criteria which imposed by Vietnamese government. However, the products from Ginvera still have to satisfy the minimum safety standard of Ministry of Natural Resources and Environment in order to enter Vietnam. In other word, the ingredient of the products must not contain toxic chemicals which are prohibited in Vietnam. In this case, Ginvera’s sales team has to understand this fact as the essential information about the products in case some hard – to – please customers can ask about. 4. 8. 6. Micro factorsAccording to Michael Porter (1996), there are five basic competitive forces which is considered as the micro environment influence on company, includes: bargaining power of customers, bargaining power s of suppliers, competitors, threats of substitutes and threats of new entrants. In order to determine the attractiveness from beauty care industry as well as understanding the intensity of competition in right way, Ginvera Vietnam should analyzing the micro environment by applying 5 forces model. Figure 7. Michael Porter’s 5 forces * The threat of new entrants: In beauty care industry, it appears not so difficult to entering the market.For instance, a girl can produce natural handmade skin care product such as rose toner, waki pumpkin jelly, handmade soap, etc and open a shop online through internet. With small economic of scale, the shop does not need construction permit in order to operation. However, these small shops appear not power enough to compete with well – known brands. In other aspect, with significant bigger economic of scale, everything has changed. The required capital for establishing a company is not low; adding with complicated produces can keep the threat of new entrants not so high. The threat of substitute product: Handmade beauty care products which are produced 100% from natural ingredient appear once more time. However, Ginvera’s products are also exact from natural material such as green tea; bring more customers more convenient in packaging with longer expired time. This fact appears advantages of all industry beauty care product that the salespeople can point out for customer. Therefore, the threat of substitute product remains low level. * The bargain power of buyers: Vietnamese market is considered as a potential market with more than 86 million people.With such prices, Beside Ginvera, the customers have more choices on other well – known brand name from Europe, USA, Korea, Japan, etc. Moreover, the switching cost in beauty care is not so high that a girl only loses about some hundred thousand VND to change her skincare products. Therefore, the customers are easy to change from their old skin care or ho usehold products to Ginvera, but also easy to change from Ginvera to another skin care or household products. In this situation, the bargain power of buyers stays in high level, which require appropriate selling and after selling policy from the company as well as salespeople. The bargain power of supplier: Due to the fact that, all Ginvera products will be imported to Vietnam, hence, the input of the company totally depend on the headquarter in Malaysia. Therefore, the bargain power of suppliers in this case remains in high degree. * The current rivals: The first rival groups come from beauty care industry. In the recent 2 years, the entering of well – known brands from Korea such as Skin food, The Face shop, Natural Republic, Baviphat, Tonymoly, etc through portable way as well as showrooms make the cosmetic market blooming.These brands are considered affordable with good quality, compared with high – end brands such as SKII, Chanel, etc. As a result, a new comer lik e Ginvera will meet with fierce competition in this potential market. The second rival groups come from bath and household products and the products for kids. One tour around the supermarket indicated a lot of sub brand name comes from Unilever Corporation. In other word, this company are dominated the market and appear as the most redoubtable rivals of Ginvera. 4. 8. Internal Managerial factorsThe Managerial force includes factors inside a company that impact its personal selling significantly, includes The capacity of the management, the structure of the company, the influences by other department, the selling strategy in the market, and the reward policies for sales people. 4. 9. 7. The capacity of the management Selling Manager of Ginvera is the one who build up the selling strategies and policies as well as the sales planning for the company in Vietnam market. As a result, their capacity appears as one of the most important managerial factor which affects the personal selling o f the company.If management has well capacity, they will give out right strategies and policies that make the personal selling for Ginvera achieve the success. On another case, if their capacity is not good that they brings out wrong decisions in their strategies or policies, the sales team of Ginvera will face with many obstacles when they perform their job, hence, cannot bring sales and revenue for the company. 4. 9. 8. The structure of the company The organizational structure has a remarkable impact on any single operation activity of every company, and Givera is not an special exception.Besides, it will effect on how the department work together in a comprehensive system to run the company well and achieve good result. If the structure is too complicated, Sales people will finds hardly to cooperate with other departments, hence their selling process not only become very complicated but also waste a lot of valuable time. On another hand, if the structure appears too simple in whi ch sales people may have to handle many tasks at the same time, therefore, they cannot concentrate in develop more sales. As a result, Ginvera Vietnam has to establish an appropriate structure which suitable and advantageous for the sales purpose. . 9. 9. The influences of other department Each company operate in comprehensive system in which each department influence on operation of other departments in two – side way. Therefore, the operation as well to the performance of sales department can be influence significantly by others such as Finance, HR, Marketing, R&D, etc. For example, the sales team is considered as the soul of selling department that they are people who decided the success of business by converting the selling plan to sales, revenue and profit, products to money and reputation.In fact, these talented and enthusiastic people are recruited and trained by Human Resources Department. On the other hand, this department also decides the salary and reward policy fo r the sale teams, encourages them to perform their best ability. 4. 9. 10. The selling strategy in the market The selling strategy appear as the guideline for sales people to sell Ginvera in Vietnam market. If the strategy is appropriate with the Vietnamese market, personal selling can uphold its power effectively and bring more revenue to the company.For instance, in case Ginvera target its segment for the skin care products correctively, the sales people can take advantages of the blooming and demanding market, and bring more sales to the company effectively. On the other hand, if the targeting is wrong, even if the sales people try all their best, they still meet with significant hinders when they sell the product to customers. Therefore, a judicious selling strategy play the vital role which decide partly the success of the business, hence, it must be carefully researched and issues by the management of the company. . 9. 11. The reward policy for salespeople Basically, the rewar d policies from Ginvera will influence significantly on the sales team as well as the revenue bring by these team. Normally, reward is considered as the biggest motivation for any sales person to perform their job. If the reward policies of the Ginvera are acceptable by the sales people, they will be motivated to try their best and bring more sales to the company. Meanwhile, if the reward is not worth the effort of sales people, they will not try much and have fewer sales.This is the reason why management of Ginvera has to consider the rewards policies for sales team as a very important elements in their marketing and selling strategy. 4. Main types of personal selling suitable for Ginvera Vietnam The personal selling is considered as one of the elements of communication mix. Today, the personal main selling types can be classified based on the selling environment or based on the way salespeople approach the customer. Each type have different characteristic with different advantages and disadvantages.As a result, not every method appears applicable and realistic in case of Ginvera Vietnam. In order to finding out the what is appropriate personal selling types that the company should apply, these method will be analyzed and compared with each other. 5. 9. In Business to Customer market Based on the selling environment, personal selling is divided into 3 main types: telemarketing, over – the – counter selling and field selling. Telemarketing is a kind of direct marketing in which the salesperson using telephone to marketing the product with customers and persuade them to buy products or use services.In Vietnam, this type of selling has entered the market in some recent years. Through business relationships, the salesperson can have contact of potential customers and phone them to market the product. However, with most of Vietnamese people, this type of selling appears so annoying that burn their valuable time and disturb their working when salesper son keep on calling and calling. Another method which is also not welcomed by customer is field selling. In fact, this type of personal selling is very popular in other foreign countries such as Malaysia.However, the significant number of deceptions cases which are issued by fake salespeople when fielding selling was adopted in Vietnam some years ago has create an lack – of – sympathy preconception among Vietnamese mind. Moreover, this type of selling can also make people wonder about the quality of the products as another preconception. While in both telemarketing and field selling, the salespeople go to the customer, in over – the – counter selling, the customers go to the salesperson. The sales team is suggested to e the salespeople who work in showrooms, supermarket chains and through telephone and online consulting system of Ginvera Vietnam. In fact, most of Vietnamese customers feel familiar with this type rather than telemarketing or field selling. There are two type of salesperson in over – the – counter selling, include order taker (a salesperson who only processes the purchase that the customer has already selected) and order getter ( a salesperson who seeks to actively provide information to prospects, persuade prospective customers, and close the sales).One technique that the order getter can use that suggestion selling, in which the salesperson points out available complementary items in line with the selected item, in order to encourage an additional purchases. For example, when a customer chose the Green Tea Whitening Marvel Gel, the salesperson can suggest other products from Green Tea line for customer to get the best result. Therefore, in this case, the salesperson does not only satisfy customers by her consultation but also increase the sales volume significantly.On the other hand, if Ginvera Vietnam establishes the showrooms chain in shopping mall like Vincom plaza, Diamond Plaza, etc, it will creat e a high – quality products awareness among the customers. 5. 10. In Business to business market In Business to business market, Ginvera Vietnam should change the application of personal selling type in order to achieve the goal of sale volume as well as profit. In this situation, customers can be retailers such as big supermarket chain (Metro, Fivimart, Citimart, Intimex, etc) or distribution companies.With these customers, they always love the discount price in order to achieve profit from it, therefore, the selling policy that company imposed must be different. However, as well as single customers, the more important is building long – term relationships with customers. In Vietnamese market situation, the better choice for Ginvera Vietnam is field selling. Image 5. Big supermarket chains appear as potential business customer of Ginvera Vietnam Field selling is defined as a direct marketing method, which involve calling on prospective customers in either their busine ss or home locations.In business to business market, it means that the salesperson needs to come to the company to introduce the product as well as establish the relationship with these customers. Firstly, the intermediaries, especially the supermarket chain appear very open and welcome product coming from foreign countries which has clear origin. On the other hand, some supermarket chain has already arranged Ginvera products on their cases through import companies. Therefore, they are open to receive the origin product from Origin Company.Secondly, the number of big supermarket is not so high; hence, Ginvera Vietnam can meet with the human resources for this market but still saving the expensive cost for personal selling types. Thirdly, the customers in this case are big size companies, therefore, they will required the discount percentages as wholesales price. In this case, it is necessary for Ginvera to have professional salespeople who are flexible enough to deal with these cust omers. 5.Principle of personal selling applicable for Ginvera Vietnam In order to achieve the goal of selling, the sales people from Ginvera Vietnam need to obey all the essential principles of personal selling, include: sale professionalism, negotiation skills and last but not least, relationship marketing. 6. 11. Sales professionalism The aim of sales professionalism is to provide the salespeople with a basic understanding of the sales process and to demonstrate skills and techniques used during this process to ensure that there is a professional approach employed at all times.The sales professionalism is considered as the first vital principle that all salespeople are required to obey in order to achieve the sale. The professionalism of sales team can reflect through the selling process actively, from how the customer approaches the product, handling the sales to provide after selling service. Firstly, every salespeople need to care about sales job as the long – term caree r, even if they do not plan to become a fulltime salesperson. They have to keep in mind the word golden key word â€Å"professional† all the time.Moreover, with the professional mind, the salespeople will aware to learn how to convert the mind into actions, and learn experience through doing effectively. In addition, the customers must be considered as the center of selling process, based on the market – orientation that Ginvera imposed on the company. Customer is the king, and they need to be taken care and cheated as a king. By that way, salespeople can satisfy all the customers even products are sold or not. Besides, the salesperson must be accountable to his customer and maintains a professional attitude. 6. 12. Negotiation skillsOne of specific characteristics of sales jobs is working with people. Thus, the sales people need to be trained very carefully about how to negotiate effectively with both business and single customers. In fact, each group of customers has different characteristics as well as different interests that required the difference negotiation skills. For example, both intermediaries and single consumers of Ginvera desire to buy high – quality products with cheap price. In fact, while the intermediaries love low price base on the profit objectives, the consumers care more about how the products can work effectively for their skin.Moreover, the salesperson needs to build up the required flexibility in order to handle with all different selling situations. In every situation, salesperson needs to go over the negotiation without making concessions which will affect to the profit of company. However, in some case, the salesperson must be flexible that suffer lost or reach to break even, in order to building long – term relationship with customers, especially with business customers. In theory, there are two kinds of exchange in marketing: routinized exchange and negotiated exchange. Routinized exchange is to manage program of pricing and distribution.On the other hand, in negotiated exchange, price and others term area set via bargaining behavior. 6. 13. Relationship marketing Practically, marketing as well as selling does not only focus on increasing the sales volume, the revenue and the profit as much as possible. The other important thing is building long – term relationship with customers by providing high – quality and affordable product as well as a good follow up policy after selling. In order to build relationship with customers effectively, the salespeople from Ginvera need to learn how to be a friend with customers.In this case, the sales person should put himself on the customers’ position, think as the way customers think, care about their demand from little thing. By that way, they can provide the customers appropriate consultations and introduce to them which product is suitable for their problem. In beauty care industry, the harmony between the product and customers’ skin play the vital role in process of achieving the best result that one product can work for a this person’s skin does not mean it will work well with all others.As a result, when the salesperson consult in whole – hearted and friendly way, the customers will fell that they are cheated as friends that the salesperson wants to provide the best and suitable thing for them, instead of to be cheated as customers in term of sale volume and money. Therefore, even in case they cannot find out the appropriate products for their problems, customer still feel satisfy and come back to the Ginvera’s store again. On the other hand, long – term customer can bring to the company stable revenue year by year by their repurchasing. Image 6.Relationship marketing network between salespeople, customers and customers. Moreover, one relationship between customer and Ginvera can be developed to a relationship network with other customers. For example, if a c ustomer bought and use a skin care product regularly and receive the good result, she can leave a review on her blogs or leave a post on beauty forum to share her experience. Therefore, due to the fact that women are easily to fall in love with beauty care product, a lot of other girl will be attract and desire to buy and use this skin care product.However, if the customers complain about the product or the quality of service from company, other potential customers will fell apprehensive when she wants to buy and use the product. Therefore, the salesperson need to have the professional skill to satisfy all the customers, even they decide to buy the product or not. 6. The stages in the personal selling for Ginvera Vietnam Figure 8. The sales process Basically, every sales person has to follow all steps described above in order to achieve the sale as well as satisfy the customers.Today, Ginvera produces more than 90 products from top to bottom ranging from shampoo to diapers. Therefor e, each range of products need different requirement on personal selling. In order to analyze the important stages effectively, the single product range Ginvera Green Tea Skin Care will be chosen as the target product. Image 7. The Green Tea product line of Ginvera 7. 14. Prospecting The first step of selling process is identifying prospecting or qualifying products’ potential.In definition, a prospect is a lead that has been qualified in terms of needs or want, ability to buy, authority to buy, accessibility, and eligibility. As this report mentioned before, most of Vietnamese women have oily or combination oily skin with blemish. These annoying spots drive women crazy that they are looking for suitable products which can defeat consequences from skin problems. Basically, green tea appear as an natural remedy which contain some actives elements which is very good at killing bacteria, reducing blemish and prevent them comeback.Exacting directly from green tea, Ginvera green t ea skin care line is consider as an appropriate choice which can work very well with Vietnamese skin. Moreover, Ginvera comes from Malaysia, an Asian country. Therefore, they understand they environment as well as the characteristic of Asian skin, hence, they can research and release skin care products appear suitable with Asian skin. Moreover, according to www. ginvera. com, the price of products is quite equal to the same line from other brand such as the Body shop (UK) or Skin food (Korean) which are affordable for middle to high income.In case Ginvera enter Vietnam, the customer can buy the product easily from showrooms or even online, hence, the authority as well as the accessibility does not appear as hinder for both customers and company. 7. 15. Planning The next stage in the personal selling process is planning or pre approaching. The cautious preparation will help the salesperson approach the customers and close the sale easily. Firstly, the sales team must be train careful ly in term of understanding about products as well as technique on selling art.Working as professional salespeople, they have to have ability to provide customers the essential information about the product and handle them effectively to achieve the sales. The salesperson also needs to understand exactly the target prospects as well as the analysis between Ginvera Green Tea and rival products. From that, the salesperson can build up themselves enough knowledge and skills to work with customers and brings sales and revenue to Ginvera Vietnam. Last but not least, the company management should issue the appropriate selling strategy and planning in order to help the sales team perform the work in best condition. . 16. Approach Approaching customers is an art in which the salesperson need to achieve the acceptance from the customers that they are willing to listening about the products. In many cases, the salesperson through telemarketing receives the â€Å"busy† word as â€Å"co p† sound from customers. Therefore, where are the solutions for this problem? One of the answers is the salesperson should try to be the customers’ friends instead of playing a salesperson’ role who are trying to sell products to customers. The friendly attitude with smile will make the customers feel comfortable and feel free to share and receive information.Especially, in beauty care industry, using salesperson as promotion girl or guide appears popular by its effectiveness. For example, the girl who owns a trouble skin with blemish will be attracted strongly by people who have the bright and smooth skin. This method will help salespeople approach the customers more easily and consult to the customer under sharing experience form as friend to friend. Ginvera should apply this method as one of marketing tactics at the same time with selling operation. 7. 17. PresentationAfter approaching customers, it is the time for salesperson introduce to the customers about Ginvera Green Tea products. The presentation should display enough essential information about the products, emphasize on how the products will work effectively with customer’s skin problems. However, the salesperson also should reveal the disadvantages of the products, instead of hiding them or especially lying customers. The development of Internet bring customers a chances to access information about products, including both advantages and disadvantages features recommended by other users.Therefore, the sales team always has to keep in mind that the customer might test their knowledge about products as well as beauty care. Moreover, lying to customer mean salesperson do not respect customers, hence, break the relationship between company and customer? On the other hand, the information should be providing just enough for the customer in order to stimulus them find and ask more information about the products or even give them a free trial. 7. 18. Handling Objection After on e – way communication, the process will change to handling objections stages.In other words, it is the time for salesperson to persuade the customers to buy and try on the products. Before making purchasing decision, every customer will present objections to salesperson (i. e. â€Å"I need skin care products which can defeat my strong and annoying blemishes†). In this case, the salesperson who was trained in the skills of handling objections will have to know handles them in a confident way. Ginvera’s sales person has to put themselves on customers’ position and consider their care and demand.Therefore, they can understand what customers need and wants, hence, they can consult them effectively. This is considering as golden rule for any salesperson. In case the appropriate handling objective method is applied, the salesperson can provide more information about Ginvera Tea Tree products, and convert the customers’ objective to the reasons why they s hould try on and buy the products. 7. 19. Closing the sales After handling the objections, the salespeople have to decide when is the right moment to close the sale before the customers change their mind.There are many types of closing the sales can be applied, include: direct close, assumptive close, summative close, demonstration close, negative close or special concession close. Based on the personality as well as characteristic of the customer, the salesperson from Ginvera will decides which one is appropriate method to apply. Closing sale occurs when the salespeople meet with prospects’ desire. Through the sign from prospects such as asking for warranty or checking the money left on wallet, the salesperson can catch the chance to close the sales. Moreover, the salesperson can use some professional technique to increase the sale.For example, after persuade a girl to buy and use Green Tea products, the salesperson can ask customers if she had sisters or close friend meet w ith the same problems. 7. 20. Follow up The final stage of personal selling process is follow up or providing after selling service. In fact, Vietnamese companies often postpone this stage or display it under warranty form. Actually, this stage play the most important role in maintaining long – term relationship between salesperson and customers as well as the company and the customers. Ginvera Green Tea is a skin care product line.Therefore, after the customers buy the product, salesperson should make a warm phone call or sell an email to ensure that the products are used in right way and customers do not caught allergic by products. In addition, based on the 21 days of skin resurrection circle, after that period of time, salesperson should also arrange another phone call or email to check out whether the products work well and receiving the feedback from customers. As a result, the customers will feel they are respect and care 100% that the salesperson and company take all responsibilities with their products.Therefore, a good following up stage can help Ginvera have stable revenue through repurchasing sale volume by the long – term customers. In case the products do not work with customers, it does not mean they will not leave the positive comment if the quality of service satisfies them. III. Conclusion Entering WTO in 2007, Vietnamese government has to follow exactly which committed to WTO including open the market and reduce the import as well as tax rate for foreign product imported to Vietnam.As a result, Vietnamese appear as a potential market with foreign firm, including which work in beauty care industry like Ginvera Vietnam. In fact, in order to enter Vietnamese market successfully, it is necessary for the company to do some market researches and build up a reasonable, realistic and suitable business strategy as well as effective functional plan. One of the most important things must be selling and personal selling plan. From the begi nning, this report mention about the communication mix as well as the important role of it in Ginvera Vietnam case.From this element, the personal selling has been chosen to identify and analyze deeply, include some relevant topics such as the application of understanding buying behavior, the factor influence on personal selling process, proposal for appropriate personal selling types in B2B and B2C market, the principle of modern salesperson and analyzing about stages of this process. However, understanding about the application of personal selling appears not enough for the company to win Vietnamese customers heart.In order to achieve this goal and earn money from Vietnamese pocket, the company must plan to do more than that. Appendix Table of images Image 1. Coupon, discount, free gift set, etc is some example of Sale Promotion7 Image 2. Some products of Ginvera11 Image 3. Ginvera’ bath products are arranged with other products in Star Supermarket 36, Cat Linh street, Hano i (Photo taken in March 27, 2011)12 Image 4. In Malaysia and Singapore, Ginvera ask some famous artist to be their spokesperson in promotion campaign13 Image 5.Big supermarket chains appear as potential business customer of Ginvera Vietnam28 Image 6. Relationship marketing network between salespeople, customers and customers. 31 Image 7. The Green Tea product line of Ginvera32 Table of figure Figure 1. The Communication Mix5 Figure 2. The supporting of communication elements to each other in influence on decision making process (Sources: course book, page 469)9 Figure 3. SPR model10 Figure 4. 4 elements of marketing mix11 Figure 5. Buying process18 Figure 6. PESTEL model20 Figure 7. Michael Porter’s 5 forces23 Figure 8.The sales process33 References * BPP Professional Education, 2004, Sales Planning and Operations, London: BPP Professional Education. * BPP Professional Education, 2004, Business Strategy, London: BPP Professional Education. * BPP Professional Education, 2004, Marketing Intelligence, London: BPP Professional Education. * Kotler, P. , Wong,V. , Saunders, J and Armstrong, G. (2001), Principles of Marketing. 3rd European ed. , FT/Prentice Hall, New Jersey, USA. * Jeffery Lim, 2011. SPO lectures slide. * Ginvera, 2011. [Online]. Available at: http://ginvera. com/default. tm [Access on: April 10, 2011] * Wikipedia, 2011. Sales promotion [Online] Available at: http://en. wikipedia. org/wiki/Sales_promotion [Access: April 10, 2011] * Neil Rackham, 2010. Principle of personal selling [Online] Available at: http://www. slideshare. net/mochkurniawan/principle-of-personal-selling [Access: April 11, 2011] * WTEC, 2011. Sales professionalism [Online] Available at: http://www. wtec. ie/sales-training/sales-professionalism. html [Access: April 12, 2011 ] * General Statistic Office, 2011. Social – economic in 2010 [Online] Available at: http://www. so. gov. vn/default. aspx? tabid=621&ItemID=10835 [Access: April 11, 2011] * Vnexpress, 2011. World Bank forecast on Vietnam inflation in 2011 at 9. 5% [Online] Available at: http://vnexpress. net/gl/kinh-doanh/2011/03/ngan-hang-the-gioi-lam-phat-2011-cua-vn-se-la-9-5/ [Access: April 15, 2011] * General Statistic Office, 2011. 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